{"id":9284,"date":"2021-02-25T15:20:24","date_gmt":"2021-02-25T15:20:24","guid":{"rendered":"https:\/\/www.prodpad.com\/?post_type=pp_resource&#038;p=9284"},"modified":"2024-02-08T16:32:52","modified_gmt":"2024-02-08T16:32:52","slug":"free-product-vision-template","status":"publish","type":"pp_resource","link":"https:\/\/www.prodpad.com\/resources\/free-product-vision-template\/","title":{"rendered":"Free Product Vision Template"},"content":{"rendered":"\n<section class=\"page-section bg-white content-light is-style-no-padding-bottom\" style=\"\"><div class=\"container\">\n<div class=\"row has-vert-align-center\">\n<div class=\"col-6\">\n<div class=\"content\">\n<h1 class=\"wp-block-heading has-text-color\" id=\"h-free-product-vision-template\" style=\"color:#183b5c\">Free Product Vision Template<\/h1>\n\n\n\n<p class=\"has-text-color\" style=\"color:#183b5c\">Create a great product vision every time with this simple to use template. Use it to set your product strategy simply and clearly so every team member knows exactly what you&#8217;re building and why.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#183b5c\">What are you waiting for? Create your product vision and get everyone on the same page.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"col\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"518\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2020\/07\/Portfolio-Roadmap-upsell-768x518-1.png\" alt=\"Image: Free Product Vision Template\" class=\"wp-image-8632\" style=\"width:408px;height:275px\" srcset=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2020\/07\/Portfolio-Roadmap-upsell-768x518-1.png 768w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2020\/07\/Portfolio-Roadmap-upsell-768x518-1-300x202.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"page-section content-dark\" style=\"\"><div class=\"container\">\n<!-- Product Vision Template -->\n      <div class=\"product-vision\">\n        <!-- Template -->\n        <div class=\"product-vision__template\">\n          <!-- Title -->\n          <h2 class=\"product-vision__template-title\">\n            Create your own product vision\n          <\/h2>\n          <!-- Description -->\n          <p class=\"product-vision__template-description\">\n            When you&#8217;re finished, don&#8217;t forget to copy your vision somewhere useful. If you want to do more, <a href=\"https:\/\/app.prodpad.com\/signup?utm_source=internal&amp;utm_medium=link&amp;utm_campaign=product-vision-template\" target=\"_blank\" rel=\"noopener noreferrer\">set up a ProdPad account<\/a> to start turning your vision into reality!\n          <\/p>\n          <!-- Form -->\n          <div class=\"product-vision__form\">\n            <!-- Target Customer -->\n            <div class=\"product-vision__form-section\">\n              <!-- Label -->\n              <div class=\"product-vision__form-label\" id=\"targetCustomerLabel\">\n                For\n              <\/div>\n              <div class=\"product-vision__form-input-wrapper\">\n                <!-- Input -->\n                <div class=\"product-vision__form-input\" role=\"textbox\" aria-labelledby=\"targetCustomerLabel\" aria-multiline=\"true\" contenteditable=\"true\" data-text=\"target customer\"><\/div>\n              <\/div>\n            <\/div>\n            <!-- Target Statement -->\n            <div class=\"product-vision__form-section\">\n              <!-- Label -->\n              <div class=\"product-vision__form-label\" id=\"targetStatementLabel\">\n                who\n              <\/div>\n              <div class=\"product-vision__form-input-wrapper\">\n                <!-- Input -->\n                <div class=\"product-vision__form-input\" role=\"textbox\" aria-labelledby=\"targetStatementLabel\" aria-multiline=\"true\" contenteditable=\"true\" data-text=\"target statement of need of opportunity\"><\/div>\n              <\/div>\n            <\/div>\n            <!-- Product Name -->\n            <div class=\"product-vision__form-section\">\n              <!-- Label -->\n              <div class=\"product-vision__form-label\" id=\"productNameLabel\">\n                the\n              <\/div>\n              <div class=\"product-vision__form-input-wrapper\">\n                <!-- Input -->\n                <div class=\"product-vision__form-input\" role=\"textbox\" aria-labelledby=\"productNameLabel\" aria-multiline=\"true\" contenteditable=\"true\" data-text=\"product name\"><\/div>\n              <\/div>\n            <\/div>\n            <!-- Product Category -->\n            <div class=\"product-vision__form-section\">\n              <!-- Label -->\n              <div class=\"product-vision__form-label\" id=\"productCategoryLabel\">\n                is a\n              <\/div>\n              <div class=\"product-vision__form-input-wrapper\">\n                <!-- Input -->\n                <div class=\"product-vision__form-input\" role=\"textbox\" aria-labelledby=\"productCategoryLabel\" aria-multiline=\"true\" contenteditable=\"true\" data-text=\"product category\"><\/div>\n              <\/div>\n            <\/div>\n            <!-- Key Benefit -->\n            <div class=\"product-vision__form-section\">\n              <!-- Label -->\n              <div class=\"product-vision__form-label\" id=\"keyBenefitLabel\">\n                that\n              <\/div>\n              <div class=\"product-vision__form-input-wrapper\">\n                <!-- Input -->\n                <div class=\"product-vision__form-input\" role=\"textbox\" aria-labelledby=\"keyBenefitLabel\" aria-multiline=\"true\" contenteditable=\"true\" data-text=\"key benefit \/ reason to buy\"><\/div>\n              <\/div>\n            <\/div>\n            <!-- Primary Competitive Alternative -->\n            <div class=\"product-vision__form-section\">\n              <!-- Label -->\n              <div class=\"product-vision__form-label\" id=\"primaryCompetitiveAlternativeLabel\">\n                Unlike\n              <\/div>\n              <div class=\"product-vision__form-input-wrapper\">\n                <!-- Input -->\n                <div class=\"product-vision__form-input\" role=\"textbox\" aria-labelledby=\"primaryCompetitiveAlternativeLabel\" aria-multiline=\"true\" contenteditable=\"true\" data-text=\"primary competitive alternative\"><\/div>\n              <\/div>\n            <\/div>\n            <!-- Statement Of Differentiation -->\n            <div class=\"product-vision__form-section\">\n              <!-- Label -->\n              <div class=\"product-vision__form-label\" id=\"statementOfDifferentionLabel\">\n                our product\n              <\/div>\n              <div class=\"product-vision__form-input-wrapper\">\n                <!-- Input -->\n                <div class=\"product-vision__form-input\" role=\"textbox\" aria-labelledby=\"statementOfDifferentionLabel\" aria-multiline=\"true\" contenteditable=\"true\" data-text=\"statement of differentiation\"><\/div>\n              <\/div>\n            <\/div>\n            <div class=\"product-vision__form-btns\">\n              <!-- Copy To Clipboard -->\n              <button data-tracking-key=\"vision-template-copy\" id=\"copyToClipboardBtn\" class=\"clipboard-btn product-vision__form-btn product-vision__form-btn--outline btn btn--small btn--secondary\" name=\"copyToClipboard\">\n                <span>Copy to clipboard<\/span>\n                <span class=\"clipboard-btn__copy-keys\">(ctrl + c)<\/span>\n              <\/button>\n            <\/div>\n          <\/div>\n        <\/div>\n        <!-- Example -->\n        <div class=\"product-vision__example\">\n          <!-- Title -->\n          <h2 class=\"product-vision__example-title\">Product Vision Example<\/h2>      \n          <!-- Example Lines -->\n          <p class=\"product-vision__example-line\">\n            <strong>For<\/strong> corporations\n          <\/p>\n          <p class=\"product-vision__example-line\">\n            <strong>who<\/strong> wish to ensure their business is secure from\n            uninvited visitors\n          <\/p>\n          <p class=\"product-vision__example-line\">\n            <strong>the<\/strong> SmartLock\n          <\/p>\n          <p class=\"product-vision__example-line\">\n            <strong>is a<\/strong> security system\n          <\/p>\n          <p class=\"product-vision__example-line\">\n            <strong>that<\/strong> utilises the latest best practices in IoT\n            development to allow premises access based on a mobile app.\n          <\/p>\n          <p class=\"product-vision__example-line\">\n            <strong>Unlike<\/strong> other security systems which rely upon the\n            provision of an access card or pass\n          <\/p>\n          <p class=\"product-vision__example-line\">\n            <strong>our product<\/strong> allows staff and visitors to be given\n            access via an app on their smartphone, allowing visitors to gain\n            access in advance of their visit and reducing the issues associated\n            with \u201clost passes\u201d\n          <\/p>\n        <\/div>\n      <\/div>\n      <div class=\"product-vision__toast btn\">\n        Product vision copied to clipboard!\n      <\/div>\n\n\n\n<div style=\"height:79px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"row\">\n<div class=\"col-6 is-style-emphasis\"><div class=\"col__style\">\n<h3 class=\"wp-block-heading\" id=\"h-what-is-a-product-vision\">What is a product vision?<\/h3>\n\n\n\n<p>A product vision is the beating heart of your product strategy. <\/p>\n\n\n\n<p>It&#8217;s the foundation of your roadmap and influences your daily decisions as a product team.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"col-6 flex is-style-emphasis\"><div class=\"col__style\">\n<h3 class=\"wp-block-heading\" id=\"h-why-is-a-product-vision-important\">Why is a product vision important?<\/h3>\n\n\n\n<p>Your product vision keeps you and your team honest and aligned. It will steer every choice you make as you create your product, guiding your desired outcomes and helping you prioritize what&#8217;s important.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-makes-a-good-product-vision\">What makes a good product vision?<\/h2>\n\n\n\n<p>A good product vision captures important details about what you want your product to be. It includes details on your buyers and users, covers the value proposition and clearly links back to desired outcomes. In other words, it\u2019s clear, specific and doesn\u2019t lend itself to multiple interpretations.<\/p>\n\n\n\n<p>When it&#8217;s done well, your product vision ensures that there is no ambiguity around your goals, and makes it possible to set clear objectives for your team. Do you want to hear more? Check out the articles below to learn how your product vision can make or break your product.<\/p>\n\n\n\n<p><small>This vision template is originally from&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Crossing_the_Chasm\">Crossing the Chasm, by Geoffrey Moore<\/a>, where it was introduced as an elevator pitch template.<\/small><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-instant-feedback-on-your-product-vision\">Get instant feedback on your product vision<\/h2>\n\n\n\n<p>You can get instant feedback on your product vision draft from ProdPad&#8217;s AI Product Coach. Simply start a free trial, and click to &#8216;Add a Product vision&#8217; (which you&#8217;ll find on your Getting Started task list). Then just input your vision statement and ask the AI Coach to give you a full assessment complete with suggested improvements. <\/p>\n\n\n<div class=\"callout callout__inline-cta flex\">\n    <div class=\"callout__content\">\n        <p class=\"font-weight-bold\">Test out your Vision with our AI Product Coach<\/p>\n    <\/div>\n    <div class=\"callout__cta btn-group\">\n        <a href=\"https:\/\/app.prodpad.com\/register\" class=\"btn btn--cta\" rel=\"noopener\">Try for free<\/a>\n    <\/div>\n<\/div>\n\n\n\n\n<p> <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-learn-more-about-product-vision\">Learn more about Product Vision<\/h2>\n\n\n\n<div class=\"row has-text-align-left\"><div class=\"col-md-6 col-lg-4 flex\">\n<article class=\"panel\">\n  <a href=\"https:\/\/www.prodpad.com\/blog\/product-vision-validation\/\">\n    <div class=\"panel__content\">\n\t    <div class=\"panel__top\">\n                <div class=\"panel__tag\">\n          Product Vision\n        <\/div>\n                          <img decoding=\"async\" src=\"https:\/\/www.prodpad.com\/wp-content\/themes\/pp_2020\/assets\/img\/Blog-image-placeholder.svg\" alt=\"Your Product Vision is Important\">\n              <\/div>\n      <div class=\"panel__bottom\">\n        <div class=\"panel__text\">\n          <h3>Your Product Vision is Important. Validating it, Even More So<\/h3>\n        <\/div>\n        <div class=\"panel__meta\">\n          <img decoding=\"async\" class=\"avatar avatar--small\" alt=\"Simon Cast\" src=\"https:\/\/secure.gravatar.com\/avatar\/5a4104ca2b1f80be6466c6dfa94342aa?s=40&amp;d=mm&amp;r=g\">\n          <div class=\"panel__meta__right\">\n            <address class=\"author\">Simon Cast<\/address>\n            <time class=\"post-date\">March 15, 2019<\/time>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/a>\n<\/article>\n<\/div><div class=\"col-md-6 col-lg-4 flex\">\n<article class=\"panel\">\n  <a href=\"https:\/\/www.prodpad.com\/blog\/product-management-best-practices\/\">\n    <div class=\"panel__content\">\n\t    <div class=\"panel__top\">\n                <div class=\"panel__tag\">\n          Product Vision\n        <\/div>\n                          <img decoding=\"async\" src=\"https:\/\/www.prodpad.com\/wp-content\/themes\/pp_2020\/assets\/img\/Blog-image-placeholder.svg\" alt=\"Five Ways to Use Product Management Best Practices\">\n              <\/div>\n      <div class=\"panel__bottom\">\n        <div class=\"panel__text\">\n          <h3>Five Ways to Use Product Management Best Practices<\/h3>\n        <\/div>\n        <div class=\"panel__meta\">\n          <img decoding=\"async\" class=\"avatar avatar--small\" alt=\"Janna Bastow\" src=\"https:\/\/secure.gravatar.com\/avatar\/272d76856e42a84262753e09dc0d2fb3?s=80&amp;d=mm&amp;r=g\">\n          <div class=\"panel__meta__right\">\n            <address class=\"author\">Liz Love<\/address>\n            <time class=\"post-date\">December 21, 2020<\/time>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/a>\n<\/article>\n<\/div><div class=\"col-md-6 col-lg-4 flex\">\n<article class=\"panel\">\n  <a href=\"https:\/\/www.prodpad.com\/blog\/outcome-focused-product-management\/\">\n    <div class=\"panel__content\">\n\t    <div class=\"panel__top\">\n                <div class=\"panel__tag\">\n          Product Vision\n        <\/div>\n                          <img decoding=\"async\" src=\"https:\/\/www.prodpad.com\/wp-content\/themes\/pp_2020\/assets\/img\/Blog-image-placeholder.svg\" alt=\"Outcome-Focused Product Management vs Feature-Focused Product Management\">\n              <\/div>\n      <div class=\"panel__bottom\">\n        <div class=\"panel__text\">\n          <h3>Outcome-Focused Product Management vs Feature-Focused Product Management<\/h3>\n        <\/div>\n        <div class=\"panel__meta\">\n          <img decoding=\"async\" class=\"avatar avatar--small\" alt=\"Andrea Saez\" src=\"https:\/\/secure.gravatar.com\/avatar\/07a27b40901798eb1a9b84212621598b?s=80&amp;d=mm&amp;r=g\">\n          <div class=\"panel__meta__right\">\n            <address class=\"author\">Andrea Saez<\/address>\n            <time class=\"post-date\">January 13, 2021<\/time>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/a>\n<\/article>\n<\/div><\/div>\n<\/div><\/section>\n\n\n","protected":false},"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"pp_exclude_from_search":false},"pp_uni_tag":[],"class_list":["post-9284","pp_resource","type-pp_resource","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Free Product Vision Template for Product Strategy<\/title>\n<meta name=\"description\" content=\"Create a great product vision with this simple to use free product vision template. Use it to set your product strategy simply and clearly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodpad.com\/resources\/free-product-vision-template\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Free Product Vision Template\" \/>\n<meta property=\"og:description\" content=\"Free Product Vision Template Create a great product vision every time with this simple to use template. 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