{"id":8597,"date":"2020-07-06T13:32:00","date_gmt":"2020-07-06T12:32:00","guid":{"rendered":"https:\/\/www.prodpad.com\/?p=7919"},"modified":"2025-01-13T16:26:49","modified_gmt":"2025-01-13T16:26:49","slug":"six-pitfalls-to-avoid-when-implementing-objectives-and-key-results","status":"publish","type":"post","link":"https:\/\/www.prodpad.com\/blog\/six-pitfalls-to-avoid-when-implementing-objectives-and-key-results\/","title":{"rendered":"Six Pitfalls to Avoid When Implementing Objectives and Key Results"},"content":{"rendered":"\n

Setting objectives and key results (OKRs)<\/a> helps product managers define what needs to be done to solve customer problems<\/a>, as well as to measure and record success. Initiatives are then used to achieve the desired outcomes. A product leader needs to position themselves in the driver\u2019s seat when orchestrating this. After all, it\u2019s their responsibility to create, communicate, and deliver on the product strategy and ensure that all teams are aligned and moving in the right direction.<\/p>\n\n\n\n

We\u2019ve written previously about how OKRs are used to align your team around the same set of goals<\/a>. However, there are a few points product managers need to be mindful of when implementing OKRs into their product strategy – especially those in high-level positions.<\/p>\n\n\n\n

1- It\u2019s an objective. It\u2019s not simply a goal<\/h2>\n\n\n\n

An objective is an actionable target that clarifies the desired outcomes. A goal tends to focus more on measurable outputs or milestones. Product objectives contribute towards achieving wider company-led goals, and the connection between them would be outlined in the product strategy.<\/p>\n\n\n\n

2- It\u2019s a key result. It\u2019s not a key performance indicator (KPI)<\/h2>\n\n\n\n

Key results focus on the direct outcome of specific activities (or initiatives) which can be measured and learned from. KPIs are more commonly used to measure the continued success or progress towards a defined performance measure, not an outcome-focused objective. A lagging KPI may well lead to a discussion to identify a future objective (complete with the key result) to improve it.<\/p>\n\n\n

\n
\"An
ProdPad allows you to add key results to each objective as well as contributing initiatives<\/figcaption><\/figure>\n<\/div>\n\n\n

3- Initiatives are something different, too <\/h2>\n\n\n\n

An initiative describes the specific activities or projects the team is working on to influence the success of an OKR. Even if you identify what you need to achieve (the objective) based on the company strategy and determine what good looks like (the key result), you\u2019re not going to get very far if you\u2019re unable to clearly communicate the actions you plan to take in order to get there (the initiative). <\/p>\n\n\n\n

Let\u2019s use this as an example:<\/p>\n\n\n\n

Objective:<\/strong> Improve your overall health to avoid illness or injury<\/p>\n\n\n\n

Key result:<\/strong> Lose 15 pounds by the end of 2020<\/p>\n\n\n\n

Initiative:<\/strong> Exercise for more than 30 minutes at least 4 times per week<\/p>\n\n\n\n

4- OKRs don\u2019t always have to cascade <\/h2>\n\n\n\n

OKRs should not be put in place to control teams<\/a> and trickle-down keeping everyone in check. They are used to unify teams, stretch yourselves to achieve greater things, and ensure that everyone is moving towards the same destination. Specific product objectives do not need to be entirely derived from  those at the group level. It is the product manager\u2019s job to make sure their OKRs are directly linked to the outcomes their products are seeking to achieve and not last week’s departmental leadership meeting. ProdPad can help you avoid this issue through the product and portfolio canvases. The portfolio canvas establishes the vision, high-level strategy, and approach to achieving the objectives for the entire portfolio of products. Some, but not necessarily all, of the product objectives should align with and help achieve those portfolio-level objectives.<\/p>\n\n\n

\n
\"Image:
You can set different OKRs at portfolio and product level <\/figcaption><\/figure>\n<\/div>\n\n\n

5- Don\u2019t lose sleep over the stretch target <\/h2>\n\n\n\n

Objectives are there to point you in the direction you aspire to go down. If you hit 70% of your stretch target then that should be applauded. You\u2019re trying out something that hasn\u2019t been done before. As long as you are testing and making informed decisions a reduced achievement won\u2019t be massively detrimental. Be sure to record the outcomes of each OKR so that you can learn and improve. This will help you reduce risk in the future and operate on a more cost-effective basis. <\/p>\n\n\n\n

6- Avoid gamifying objectives and key results<\/h2>\n\n\n\n

It\u2019s important to remember that OKRs are not there as targets for the individuals in your teams. OKRs measure the overall success of the product\u2019s performance. As a leader, it is not best practice to start trying to hide targets under your OKRs. This will stifle innovation and growth as team members will end up gaming the system to improve their individual performance. One great way to combat this is to build in counter-metrics that pair a quality metric with the quantitative key result measure. <\/p>\n\n\n\n

When done well, with buy-in across the entire organization, OKRs can be a valuable tool to increase alignment, foster innovation, and propel your teams to greater success. Looking to implement OKRs into your own organization? Book yourself in for a free demo<\/a> where our product experts will be happy to help.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Setting objectives and key results (OKRs) helps product managers define what needs to be done to solve customer problems, as well as to measure and record success. 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