{"id":8498,"date":"2020-09-09T15:56:12","date_gmt":"2020-09-09T14:56:12","guid":{"rendered":"https:\/\/www.prodpad.com\/?post_type=pp_resource&#038;p=8498"},"modified":"2022-09-01T16:04:20","modified_gmt":"2022-09-01T15:04:20","slug":"roadmapping","status":"publish","type":"pp_resource","link":"https:\/\/www.prodpad.com\/resources\/guides\/product-management-process\/roadmapping\/","title":{"rendered":"Roadmapping"},"content":{"rendered":"\n<section class=\"page-section content-dark\" style=\"\"><div class=\"container\">\n<div class=\"row\">\n<div class=\"col\">\n<div class=\"content is-style-wide\">\n<h1 class=\"has-text-align-center wp-block-heading\" id=\"h-what-is-a-product-roadmap\">What is a product roadmap?<\/h1>\n\n\n\n<p>A <a href=\"\/features\/roadmaps\/\" target=\"_blank\" rel=\"noreferrer noopener\">product roadmap<\/a> is a visual document that communicates the steps you plan to take to meet your product vision over time.<\/p>\n\n\n\n<p>Product roadmapping helps you communicate where your product stands today, the direction in which it\u2019s moving and how you expect to get there.<\/p>\n\n\n\n<p>Roadmaps are&nbsp;frequently adjusted by product managers to reflect market changes, internal issues and as customer needs and desires shift.&nbsp;For this reason, the product roadmap&nbsp;is&nbsp;the most up-to-date reference for your product strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-product-roadmapping-best-practices\">Product Roadmapping Best Practices<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-does-a-product-roadmap-look-like\">What does a product roadmap look like?<\/h3>\n\n\n\n<p>A good product roadmap is visual, clear and accessible enough for everyone involved to understand.&nbsp;Here\u2019s an example of a theme-based roadmap:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2020\/06\/Roadmap-Image.svg\" alt=\"ProdPad roadmap example image\" class=\"wp-image-8427\"\/><figcaption>Here\u2019s an example of an ideal product roadmap: clear, visual and accessible.<\/figcaption><\/figure>\n\n\n\n<p>A&nbsp;roadmap represents your product strategy, so it should include the&nbsp;topics you would generally discuss in a product strategy meeting:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Business goals and objectives<\/strong><\/li><li><strong>Product areas<\/strong><\/li><li><strong>Order of priorities<\/strong><\/li><li><strong>Scope<\/strong><\/li><\/ul>\n\n\n\n<p>Are you ready to ditch your timeline roadmap? Learn more about how in <a href=\"https:\/\/www.prodpad.com\/resources\/guides\/ditch-the-timeline-roadmap\/\" target=\"_blank\" rel=\"noreferrer noopener\">this guide<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sharing-your-product-roadmap\">Sharing your product roadmap<\/h2>\n\n\n\n<p>Sharing&nbsp;the&nbsp;product roadmap can help companies&nbsp;shift towards a culture of internal transparency. It helps product leaders&nbsp;manage expectations with external stakeholders, including customers and investors.<\/p>\n\n\n\n<p>We also recommend creating a customer-friendly version of your roadmap that can be shared publicly, without sacrificing your team\u2019s ability to adapt to new information.<\/p>\n\n\n\n<p><a href=\"\/blog\/our-product-roadmap-is-public-and-people-love-it\/\">Why should you share your product roadmap?&nbsp;<\/a><\/p>\n\n\n\n<p><a href=\"\/about-us\/our-roadmap\/\">What does public product roadmap look like?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-sees-your-internal-product-roadmap\">Who sees your internal product roadmap?<\/h2>\n\n\n\n<p>The purpose of an internal product roadmap is to help teams across your organization align their team-level goals and objectives to your wider product and business goals.<\/p>\n\n\n\n<p>Each team benefits from looking at the product roadmap \u2013 but each uses the roadmap for different purposes:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Product Marketing:&nbsp;<\/strong>Marketing teams refer to the product roadmap as they prepare for launching a product or a new release, to develop pricing models.<\/li><li><strong>Engineering:&nbsp;<\/strong>Engineering teams refer to the product roadmap to help them plan for upcoming projects. It gives them access to user requirements, needs and overall product goal. &nbsp;It also helps them plan their hiring forecast, make team adjustments and plan their upcoming sprints.<\/li><li><strong>Customer Support<\/strong>: Customer support teams use the product roadmap to respond to customer feedback and requests with upcoming fixes and upgrades that may be coming down the pipeline.<\/li><li><strong>Sales:&nbsp;<\/strong>Sales teams refer to the product roadmap to communicate future product plans and functionality to potential customers. They can use this information to win over new leads as well as reach out to old leads with news of new or improved functionality.<\/li><li><strong>CEO and Executive Teams:&nbsp;<\/strong>Top-level execs usually refer to a high-level product roadmap for strategic planning meetings and product strategy sessions.<\/li><\/ul>\n\n\n\n<p><a href=\"\/blog\/how-to-build-a-product-roadmap-everyone-understands\/\">Learn how to create&nbsp;a step-by-step product roadmap<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-sees-your-external-product-roadmap\">Who sees your external product roadmap?<\/h2>\n\n\n\n<p>It\u2019s a good idea to share a \u201clite\u201d version of your product roadmap with stakeholders outside of your company if you want to share the direction you\u2019re taking your product.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Existing Customers:&nbsp;<\/strong>Your existing customers are the biggest source of upgrades, upsells and investment. Share your upcoming plans with them.<\/li><li><strong>Leads and Potential Customers:&nbsp;<\/strong>Making your product roadmap available to potential customers helps them assess whether you\u2019re working on a product that may be useful to them in the future. This can help you win over customers<\/li><li><strong>Investors, VCs and Board of Directors:&nbsp;<\/strong>Your roadmap can help you present your product strategy during pitch meetings with VCs. If you already have investors, your roadmap can also help you keep investors posted on what you plan to work on in the future. Corporate-level roadmap communicates vision, goals and short-term vs. long-term product strategy.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-can-prodpad-help\">How can ProdPad help?<\/h3>\n\n\n\n<p>Use ProdPad\u2019s&nbsp;<a href=\"\/features\/roadmaps\/\">product roadmap tools<\/a>&nbsp;to build a quick and flexible&nbsp;product roadmap that you can share across your company.&nbsp;<a href=\"https:\/\/app.prodpad.com\/signup\">Try ProdPad free today<\/a>.<\/p>\n\n\n\n<div class=\"btn-group\">\n<a href=\"\/resources\/guides\/product-management-process\/prioritization\/\" class=\"btn btn--arrow\" target=\"_self\" data-tracking-key=\"prioritization-link\" rel=\"noopener noreferrer\">Up next &#8211; Prioritization<\/a>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n","protected":false},"parent":8492,"menu_order":3,"template":"","meta":{"_acf_changed":false,"pp_exclude_from_search":false},"pp_uni_tag":[],"class_list":["post-8498","pp_resource","type-pp_resource","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Product Roadmapping<\/title>\n<meta name=\"description\" content=\"Use ProdPad\u2019s product roadmap tools to build a quick and flexible roadmapping solution that you can share across your company.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodpad.com\/resources\/guides\/product-management-process\/roadmapping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roadmapping\" \/>\n<meta property=\"og:description\" content=\"What is a product roadmap? 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