{"id":84098,"date":"2025-04-25T10:00:00","date_gmt":"2025-04-25T09:00:00","guid":{"rendered":"https:\/\/www.prodpad.com\/?post_type=pp_glossary&#038;p=84098"},"modified":"2025-04-17T15:22:46","modified_gmt":"2025-04-17T14:22:46","slug":"product-council","status":"publish","type":"pp_glossary","link":"https:\/\/www.prodpad.com\/glossary\/product-council\/","title":{"rendered":"Product Council"},"content":{"rendered":"\n<section class=\"page-section content-dark page-section__main-content\" style=\"\"><div class=\"container\">\n<div class=\"row fd-row-lg is-style-default\">\n<div class=\"col\"><\/div>\n\n\n\n<div class=\"col-6\">\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-product-council-nbsp\">What is a product council?&nbsp;<\/h2>\n\n\n\n<p>A product council is a cross-functional group of senior stakeholders within an organization who meet regularly to align on <a href=\"https:\/\/www.prodpad.com\/glossary\/product-strategy\/\">product strategy<\/a>, review major initiatives, and make high-level decisions that impact the direction of the product. Its purpose is to ensure that the <a href=\"https:\/\/www.prodpad.com\/blog\/product-management-team-structure\/\">Product Team<\/a> is working on the most valuable opportunities for the business, with clear strategic backing and support.<\/p>\n\n\n\n<p>Eek, sounds a bit epic, doesn\u2019t it? A bit like the Justice League of product people, the galactic senate of roadmaps and strategy, the knights of the round table of <a href=\"https:\/\/www.prodpad.com\/glossary\/product-discovery\/\">product discovery<\/a>. Let\u2019s dial it back on the grandiose though, shall we.&nbsp;<\/p>\n\n\n\n<p>At its core, a product council is simply the space where big decisions get vetted. It\u2019s where product leaders present their thinking, share upcoming bets, and get input from the people who hold the purse strings, manage operations, or have a direct line to the customer.&nbsp;<\/p>\n\n\n\n<p>So the people in a product council are important. You want folks who understand the business, trust the Product Team, and aren\u2019t just there to say yes or no but to ask the right questions.<\/p>\n\n\n\n<p>Popularized by Marty Cagan in his <a href=\"https:\/\/www.prodpad.com\/blog\/best-product-management-books\/\">Product Management book<\/a> <em>Inspired,&nbsp; <\/em>this gathering of the big-wigs helps set the strategy of your product straight.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What does a product council do?&nbsp;<\/h3>\n\n\n\n<p>A product council shouldn\u2019t exist just to rubber-stamp your ideas and initiatives. This group should perform various actions, focusing on things like:<\/p>\n\n\n\n<p>\ud83d\udd2d <strong>Reviewing product strategy<\/strong><\/p>\n\n\n\n<p>Is the product solving the right problems for the right customers? The council looks at how well the product vision aligns with business goals and market opportunities.<\/p>\n\n\n\n<p>\ud83d\udcc8 <strong>Tracking progress on major initiatives<\/strong><\/p>\n\n\n\n<p>Big bets need oversight. The council checks in on key projects, feature rollouts, or experiments, helping unblock or redirect as needed.<\/p>\n\n\n\n<p>\ud83e\uddee <strong>Prioritizing high-impact decisions<\/strong><\/p>\n\n\n\n<p>Not every roadmap item makes the cut. The council helps evaluate trade-offs and ensure teams are working on what matters most.<\/p>\n\n\n\n<p>\ud83e\udd1d <strong>Aligning teams across the org<\/strong><\/p>\n\n\n\n<p>With leaders from Product, Marketing, Sales, and Ops often in the room, it\u2019s a great space to surface misalignments early and get everyone pulling in the same direction.<\/p>\n\n\n\n<p>\u2705 <strong>Making go\/no-go calls<\/strong><\/p>\n\n\n\n<p>Launch or delay? Pivot or persevere? Councils often weigh in on big calls when stakes are high and perspectives vary.<\/p>\n\n\n\n<p>\ud83e\udde0 <strong>Challenging assumptions<\/strong><\/p>\n\n\n\n<p>A good product council doesn\u2019t just nod along. It asks tough questions, brings outside-in thinking, and keeps the Product Team honest about what success really looks like.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Who should be in a product council?&nbsp;<\/h2>\n\n\n\n<p>A product council brings together key decision-makers from across the organization to ensure that product strategies are aligned with business objectives. The composition may vary depending on the company&#8217;s size and structure but typically includes the following roles:\u200b<\/p>\n<\/div>\n\n\n\n<div class=\"col\"><\/div>\n<\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1012\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/04\/Product-Council.png\" alt=\"Product council set up \" class=\"wp-image-84114\" style=\"width:650px\" srcset=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/04\/Product-Council.png 1080w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/04\/Product-Council-300x281.png 300w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/04\/Product-Council-1024x960.png 1024w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/04\/Product-Council-768x720.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"row fd-row-lg is-style-default\">\n<div class=\"col\"><\/div>\n\n\n\n<div class=\"col-6\">\n<ul class=\"wp-block-list\">\n<li><strong>Product Manager<\/strong><\/li>\n<\/ul>\n\n\n\n<p>The <a href=\"https:\/\/www.prodpad.com\/glossary\/product-manager\/\">Product Manager<\/a> is central to the council, providing detailed updates on product development, presenting new ideas, and offering insights into the product&#8217;s performance and direction. Their deep understanding of the product ensures that discussions are grounded in current realities.\u200b<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vice President of Product<\/strong><\/li>\n<\/ul>\n\n\n\n<p>This executive oversees the Product Management function as a whole and ensures that the product strategy aligns with the company&#8217;s broader goals. Their presence ensures that the council&#8217;s decisions are implemented effectively across all Product Teams within the organization.\u200b<\/p>\n\n\n\n<p>Depending on what your organizational chart looks like, this role might be replaced by the Product Director or even the Head of Product if they\u2019re the most senior role under the CPO. This is something that can happen for all VPs of each department.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vice President of Development (Engineering)<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Responsible for the teams running the technical execution of product initiatives, this role provides insights into feasibility, resource allocation, and timelines. Their input ensures that the council&#8217;s strategies are technically sound and achievable.\u200b<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vice President of Sales<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Bringing a customer-facing perspective, the VP of Sales shares insights on market demand, customer feedback, and sales performance. This ensures that the product strategy is aligned with customer needs and market opportunities.\u200b<\/p>\n\n\n\n<p>It\u2019s important to get both sides of the sales process, including the Customer Success side. If that\u2019s fulfilled by two senior roles in your organization, you want them both on your product council.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vice President of Marketing<\/strong><\/li>\n<\/ul>\n\n\n\n<p>This role ensures that product positioning, messaging, and <a href=\"https:\/\/www.prodpad.com\/blog\/product-launch-checklist\/\">go-to-market strategies<\/a> are effectively communicated to the target audience. Their insights help align product features with market trends and consumer expectations.\u200b<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vice President of Finance<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Providing a financial perspective, the VP of Finance (or FD) assesses the economic viability of product initiatives, ensuring that investments align with the company&#8217;s financial goals and constraints.<\/p>\n\n\n\n<p>Depending on the size of your company, you may also throw in the Chief Operating Officer (COO) into the mix, especially for smaller companies. This role is able to chime in on overarching business direction and ensure alignment with company-wide objectives.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How often does a product council meet?&nbsp;<\/h2>\n\n\n\n<p>There\u2019s no one-size-fits-all cadence, but most product councils find that meeting once a month strikes the right balance. It gives teams enough time to move initiatives forward, gather insights, and come prepared with meaningful updates without letting too much time pass between strategic conversations.<\/p>\n\n\n\n<p>This monthly rhythm helps maintain momentum and alignment across departments. If meetings are too infrequent, decisions stall, priorities drift, and teams can end up pulling in different directions without realizing it.<\/p>\n\n\n\n<p>That said, early-stage startups or fast-moving Product Teams might meet more often, while mature orgs with stable roadmaps may stretch to every 6\u20138 weeks. The key is consistency and keeping the product council sessions valuable and not just a standing calendar invite.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are the benefits of a product council?<\/h2>\n\n\n\n<p>At its core, a product council solves the main problem of priorities shifting on a dime. These high-level alignment meetings make sure direction doesn\u2019t change on a whim, saving teams from the whiplash of reactive decision-making.&nbsp;<\/p>\n\n\n\n<p>By keeping senior stakeholders in the loop, you\u2019re also setting more realistic expectations: ones they\u2019ve helped shape.<\/p>\n\n\n\n<p>Other benefits of a product council include:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u2705 A chance to get approval<\/h4>\n\n\n\n<p>A product council isn\u2019t the place for endless chatter about five-year visions and far-off ambitions. It\u2019s a focused opportunity to present your ideas, share progress, and get the all-important green light. When the right people are in the room, you can get buy-in faster, with fewer backchannel conversations and less politicking.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83e\udd1d Exposure to decision-makers<\/h4>\n\n\n\n<p>Getting face time with executives gives you a clearer sense of what matters most to the business. It also gives them a window into the trade-offs and challenges you\u2019re juggling. Over time, this kind of visibility builds trust and makes your job as a Product Manager a lot smoother.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\ud83d\udd04 Encourages cross-functional collaboration<\/h4>\n\n\n\n<p>A product council brings together perspectives from Product, Engineering, Sales, Marketing, and beyond. That mix of viewpoints helps you spot risks earlier, surface better ideas, and make decisions that work across the org &#8211; not just in a product bubble.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Product council vs customer advisory board<\/h2>\n\n\n\n<p>As a Product Manager, you\u2019ve got more than one type of council at your disposal. Another key group worth assembling is a <a href=\"https:\/\/www.prodpad.com\/blog\/customer-advisory-board-best-practices\/\"><strong>Customer Advisory Board<\/strong><\/a>: a hand-picked team of existing customers who represent a healthy cross-section of your user base. You can speak with them regularly to gather feedback, uncover pain points, and better understand the user experience.<\/p>\n\n\n\n<p>If you\u2019ve never come across the term <em>Product Council<\/em> before, it\u2019s easy to confuse the two &#8211; especially since Customer Advisory Boards are sometimes called <em>Product Advisory Boards<\/em>.<\/p>\n\n\n\n<p>Let\u2019s clear things up:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Product Council<\/strong>: A group of internal stakeholders who help make strategic decisions about the product.<\/li>\n\n\n\n<li><strong>Customer Advisory Board<\/strong>: A group of customers who provide feedback, share insights, and help validate product direction.<\/li>\n<\/ul>\n\n\n\n<p>Both are useful. Just don\u2019t mix up who\u2019s giving you buy-in and who\u2019s giving you reality checks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How do you run a product council meeting?&nbsp;<\/h2>\n\n\n\n<p>A product council puts your organization&#8217;s biggest players together in a room &#8211; you better not make it a waste of their time! To run an effective product council meeting, follow these steps and best practices:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1: Set an aim for the meeting&nbsp;<\/h3>\n\n\n\n<p>Before the meeting, define exactly what you want to achieve. Whether it&#8217;s getting approval for a new feature or aligning on strategic priorities, knowing your goal will keep the discussion on track and productive.&nbsp;<\/p>\n\n\n\n<p>Having an aim stops someone from derailing the meeting by focusing on what they want to talk about.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Prep your persuasion tactics&nbsp;<\/h3>\n\n\n\n<p>As a Product Manager, this is your opportunity to pitch new ideas and secure buy-in. You\u2019ll need to back up your proposals with both quantitative and qualitative data. Numbers make a strong case, but user opinions, feedback, and emotions add valuable context to the story. Be ready to explain why your direction makes sense &#8211; and how it aligns with overall business goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Send out an agenda&nbsp;<\/h3>\n\n\n\n<p>Share the agenda ahead of time. Your agenda should include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who\u2019s invited<\/strong>: Only include decision-makers or key stakeholders.<\/li>\n\n\n\n<li><strong>The aim<\/strong>: What are you hoping to achieve in this meeting?<\/li>\n\n\n\n<li><strong>Discussion points<\/strong>: Be specific about the topics that will be covered.<\/li>\n\n\n\n<li><strong>Action Item Review<\/strong>: A quick review of any open action items from previous meetings.<\/li>\n\n\n\n<li><strong>Critical Issues\/Challenges<\/strong>: Address any urgent blockers or challenges.<\/li>\n\n\n\n<li><strong>Feedback\/Questions from Stakeholders<\/strong>: Allow time for additional concerns or feedback.<\/li>\n\n\n\n<li><strong>Wrap-up and Next Steps<\/strong>: A quick recap of the meeting and clarification of responsibilities moving forward.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Step 4: Start with a product review&nbsp;<\/h3>\n\n\n\n<p>Kick things off by reviewing the current state of the product. What\u2019s working well? What\u2019s not? Go through your key <a href=\"https:\/\/www.prodpad.com\/blog\/product-adoption-metrics\/\">metrics<\/a>, OKRs, and recent achievements. Be transparent &#8211; don\u2019t shy away from discussing failures as well as successes.<\/p>\n\n\n\n<p>It\u2019s also a good idea to review the <a href=\"https:\/\/www.prodpad.com\/guides\/product-roadmaps\/\">product roadmap<\/a> and showcase one recent feature or release. Explain why it was built, how it aligns with business goals, and how it benefits the product.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 5: End with an exploration of opportunities and priorities<\/h3>\n\n\n\n<p>The second part of the meeting should focus on future opportunities. As the PM, you\u2019ll share your thoughts on what should be prioritized and why. This is where you\u2019ll gather most of your feedback from stakeholders.&nbsp;<\/p>\n\n\n\n<p>Make sure to depersonalize any disagreements. Just focus on the points of contention and identify ways to compromise or work around them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 6: Make your decisions<\/h3>\n\n\n\n<p>Use the feedback and discussion to make key decisions. Sometimes, there can be a deadlock where no one agrees on the next steps. If that happens, present a few alternative options to help break the stalemate. The goal is to leave the meeting with clear action items and decisions on what to do next.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Product council meeting best practices<\/h2>\n\n\n\n<p>When following those steps to put together a product council, make sure that you\u2019re also using these best practices for an effective, constructive meeting and avoiding a heated room of <a href=\"https:\/\/www.corporate-rebels.com\/blog\/hippo-effect\">HiPPOs<\/a> arguing with each other. You don\u2019t want an angry hippo \ud83e\udd9b!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-share-your-roadmap-nbsp\">Share your roadmap&nbsp;<\/h4>\n\n\n\n<p>Instead of just talking about your roadmap, <em>show<\/em> it. Before the meeting, share a dynamic, up-to-date version of your <a href=\"https:\/\/www.prodpad.com\/guides\/product-roadmaps\/\">product roadmap<\/a> with all attendees.&nbsp;<\/p>\n\n\n\n<p>Tools like ProdPad allow you to easily adjust the level of detail based on each stakeholder\u2019s needs and <a href=\"https:\/\/www.prodpad.com\/guides\/product-roadmaps\/#h-how-to-communicate-a-product-roadmap\">communicate your roadmap<\/a> properly, ensuring everyone is aligned on what\u2019s coming next. With real-time updates, your stakeholders can stay in the loop on changes as they happen.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-choose-the-right-people-nbsp\">Choose the right people&nbsp;<\/h4>\n\n\n\n<p>Keep your council small and focused. Only invite those with decision-making power or direct influence over the product. This helps avoid the meeting turning into a drawn-out discussion where decisions are delayed.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-set-a-time-limit-nbsp\">Set a time limit&nbsp;<\/h4>\n\n\n\n<p>You don\u2019t need an entire day to hold a successful product council meeting. Aim for 45 minutes &#8211; this is typically the maximum time people can stay focused without the meeting losing momentum. Setting a time limit keeps the conversation on track and respects everyone\u2019s time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Close the loop after the meeting<\/h4>\n\n\n\n<p>After the meeting, send out a follow-up email or Slack\/Teams update, summarizing key takeaways, action items, and decisions made. This serves as a reference point for everyone, ensures accountability, and allows everyone to track progress before the next meeting.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Assemble the council<\/h2>\n\n\n\n<p>A product council isn\u2019t just a meeting &#8211; it\u2019s where critical decisions are made and cross-functional collaboration thrives. Bringing together key stakeholders ensures that product initiatives align with business goals and stay on track.<\/p>\n\n\n\n<p>Its role is to prioritize, track progress, and challenge assumptions to keep everything aligned with strategic objectives. It\u2019s about more than getting approval; it\u2019s about asking the right questions and keeping teams focused.<\/p>\n\n\n\n<p>To run an effective council, set clear goals, share an agenda beforehand, and maintain consistency. When done right, the product council becomes the engine driving your product and company forward.<\/p>\n\n\n\n<p>In a product council, you\u2019re sharing your roadmap with your stakeholders. Give them a dynamic, relevant roadmap view through ProdPad. Our tools make sharing your roadmap easy and effective, helping your entire organization to get up-to-speed with what\u2019s changing and what\u2019s planned.<\/p>\n\n\n\n<p>Try it out for free with a free trial.&nbsp;<\/p>\n\n\n<div class=\"callout callout__inline-cta flex\">\n    <div class=\"callout__content\">\n        <p class=\"font-weight-bold\">Try ProdPad for free, no credit card required<\/p>\n    <\/div>\n    <div class=\"callout__cta btn-group\">\n        <a href=\"https:\/\/app.prodpad.com\/register\" class=\"btn btn--cta\" rel=\"noopener\">Start trial<\/a>\n    <\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"col\"><\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"related-terms-section pp-blocks-section page-section content-dark has-text-align-center\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col\"><\/div>\n            <div class=\"col-6\">\n                                <div class=\"header\">\n                    <h2 class=\"has-text-align-center\">Related terms<\/h2>\n                <\/div>\n                <div class=\"related-terms\">\n                                        <div class=\"related-term\">\n                        <h3><a href=\"https:\/\/www.prodpad.com\/glossary\/customer-advisory-board\/\">Customer Advisory Board (CAB)<\/a>\n                        <\/h3>\n                        <p>A Customer Advisory Board is a group of hand-picked customers who meet regularly to provide feedback, suggest improvements, and discuss their needs and expectations. <\/p>\n                    <\/div>\n                                    <\/div>\n                <a class=\"btn btn--small btn--text go-back\" href=\"\/glossary\/\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16px\" height=\"16px\" fill=\"none\" viewBox=\"0 0 16 16\">\n                        <path fill=\"#1B7FA6\" fill-rule=\"evenodd\"\n                            d=\"M6.199.95a.75.75 0 1 1 1.057 1.065L2.82 6.42H15a.75.75 0 0 1 0 1.5H2.82l4.436 4.405a.75.75 0 0 1-1.057 1.065L.479 7.709a.748.748 0 0 1 0-1.078l5.72-5.68Z\"\n                            clip-rule=\"evenodd\" \/>\n                    <\/svg>\n                    <span>Back to glossary<\/span>\n                <\/a>\n            <\/div>\n            <div class=\"col\"><\/div>\n        <\/div>\n    <\/div>\n    <\/section>\n\n\n<p><\/p>\n","protected":false},"author":46,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":true,"pp_exclude_from_search":false},"class_list":["post-84098","pp_glossary","type-pp_glossary","status-publish","format-standard","hentry","glossary-categories-p"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is a Product Council? | Definition &amp; Overview | ProdPad<\/title>\n<meta name=\"description\" content=\"A product council is a regular strategy meeting between the top players in your business. Learn what to do as a PM and make them effective.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodpad.com\/glossary\/product-council\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Product Council? | Definition &amp; Overview | ProdPad\" \/>\n<meta property=\"og:description\" content=\"A product council is a regular strategy meeting between the top players in your business. Learn what to do as a PM and make them effective.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prodpad.com\/glossary\/product-council\/\" \/>\n<meta property=\"og:site_name\" content=\"ProdPad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ProdPad\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/04\/Product-Council.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1012\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Product Council\" \/>\n<meta name=\"twitter:description\" content=\"A product council is a regular strategy meeting between the top players in your business. Learn what to do as a PM and make them effective.\" \/>\n<meta name=\"twitter:site\" content=\"@prodpad\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is a Product Council? | Definition & Overview | ProdPad","description":"A product council is a regular strategy meeting between the top players in your business. Learn what to do as a PM and make them effective.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.prodpad.com\/glossary\/product-council\/","og_locale":"en_US","og_type":"article","og_title":"What is a Product Council? | Definition & Overview | ProdPad","og_description":"A product council is a regular strategy meeting between the top players in your business. Learn what to do as a PM and make them effective.","og_url":"https:\/\/www.prodpad.com\/glossary\/product-council\/","og_site_name":"ProdPad","article_publisher":"https:\/\/www.facebook.com\/ProdPad\/","og_image":[{"width":1080,"height":1012,"url":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/04\/Product-Council.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_title":"Product Council","twitter_description":"A product council is a regular strategy meeting between the top players in your business. Learn what to do as a PM and make them effective.","twitter_site":"@prodpad","twitter_misc":{"Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.prodpad.com\/glossary\/product-council\/","url":"https:\/\/www.prodpad.com\/glossary\/product-council\/","name":"What is a Product Council? | Definition & Overview | ProdPad","isPartOf":{"@id":"https:\/\/www.prodpad.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.prodpad.com\/glossary\/product-council\/#primaryimage"},"image":{"@id":"https:\/\/www.prodpad.com\/glossary\/product-council\/#primaryimage"},"thumbnailUrl":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/04\/Product-Council.png","datePublished":"2025-04-25T09:00:00+00:00","description":"A product council is a regular strategy meeting between the top players in your business. Learn what to do as a PM and make them effective.","breadcrumb":{"@id":"https:\/\/www.prodpad.com\/glossary\/product-council\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.prodpad.com\/glossary\/product-council\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prodpad.com\/glossary\/product-council\/#primaryimage","url":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/04\/Product-Council.png","contentUrl":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/04\/Product-Council.png","width":1080,"height":1012,"caption":"Product council set up"},{"@type":"BreadcrumbList","@id":"https:\/\/www.prodpad.com\/glossary\/product-council\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Product management glossary","item":"https:\/\/www.prodpad.com\/glossary\/"},{"@type":"ListItem","position":2,"name":"Product Council"}]},{"@type":"WebSite","@id":"https:\/\/www.prodpad.com\/#website","url":"https:\/\/www.prodpad.com\/","name":"ProdPad","description":"Product Management Software","publisher":{"@id":"https:\/\/www.prodpad.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.prodpad.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.prodpad.com\/#organization","name":"ProdPad","url":"https:\/\/www.prodpad.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prodpad.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2018\/12\/blue-full.png","contentUrl":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2018\/12\/blue-full.png","width":2050,"height":400,"caption":"ProdPad"},"image":{"@id":"https:\/\/www.prodpad.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ProdPad\/","https:\/\/x.com\/prodpad","https:\/\/instagram.com\/prodpad","https:\/\/www.linkedin.com\/company\/prodpad\/","https:\/\/www.youtube.com\/channel\/UCXHOx5Ed-6sHPujypIlhdMA"]}]}},"_links":{"self":[{"href":"https:\/\/www.prodpad.com\/wp-json\/wp\/v2\/pp_glossary\/84098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prodpad.com\/wp-json\/wp\/v2\/pp_glossary"}],"about":[{"href":"https:\/\/www.prodpad.com\/wp-json\/wp\/v2\/types\/pp_glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.prodpad.com\/wp-json\/wp\/v2\/users\/46"}],"wp:attachment":[{"href":"https:\/\/www.prodpad.com\/wp-json\/wp\/v2\/media?parent=84098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}