{"id":84044,"date":"2025-04-01T16:35:59","date_gmt":"2025-04-01T15:35:59","guid":{"rendered":"https:\/\/www.prodpad.com\/?p=84044"},"modified":"2025-05-01T14:10:02","modified_gmt":"2025-05-01T13:10:02","slug":"customer-feedback-email-template","status":"publish","type":"post","link":"https:\/\/www.prodpad.com\/blog\/customer-feedback-email-template\/","title":{"rendered":"Customer Feedback Email Template: 11 Templates for Every Situation"},"content":{"rendered":"\n<p>You know the saying: If you don\u2019t ask, you don\u2019t get. It applies to getting sweet treats after dinner, getting that long-overdue promotion, and it applies to your customer feedback email template, too.<\/p>\n\n\n\n<p>As a Product Manager, hearing directly from your users is like finding gold. It\u2019s pure insights that help you fine-tune your product, prioritize the right improvements, and ultimately create something people love. But here\u2019s the catch: customers rarely just hand over feedback without a little nudge. If you don\u2019t ask, they\u2019re not going to magically tell you what\u2019s working, what\u2019s frustrating, or what they desperately wish your product could do.<\/p>\n\n\n\n<p>That\u2019s where a great customer feedback email comes in.<\/p>\n\n\n\n<p>Email is one of the easiest, most direct ways to reach your users and ask for their input. But not just any email will do &#8211; you need one that actually gets responses.<\/p>\n\n\n\n<p>That\u2019s why we\u2019re giving you the ultimate customer feedback email template &#8211; plus a few extras you can use for specific situations. No more struggling with wording or worrying if you\u2019re asking the right questions. We\u2019ve got you covered. Let\u2019s dive in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-types-of-customer-feedback-email-templates\">Types of customer feedback email templates<\/h2>\n\n\n\n<p>We\u2019re not going to give you one customer feedback email and call it a day &#8211; that\u2019ll be short-changing you. There\u2019s no single type of customer feedback email, so a single template just ain\u2019t going to cut it.&nbsp;<\/p>\n\n\n\n<p>Instead, there are two main types of emails you need to send, one for when you\u2019re proactively asking for product feedback and another for when you\u2019re closing the loop and responding to feedback.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-proactively-asking-for-product-feedback\">\ud83d\udce8 Proactively Asking for Product Feedback<\/h3>\n\n\n\n<p>These emails help you collect insights from customers before they even think to share them. They should be timed to key moments in the user journey and framed in a way that makes responding easy and valuable.&nbsp;<\/p>\n\n\n\n<p>There are different situations where you\u2019ll send this type of feedback &#8211; and don\u2019t worry, we\u2019ve got a template for all of them:<\/p>\n\n\n\n<p>\ud83d\udccc <strong>Onboarding Check-Ins<\/strong> \u2013 First impressions matter. Send a feedback email after a new user has had time to explore your product, asking about their initial experience.&nbsp;<br>\ud83d\udccc <strong>Post-Feature Launch Surveys<\/strong> \u2013 After rolling out a new feature, ask targeted users for their thoughts. This helps gauge adoption, uncover pain points, and guide future improvements.&nbsp;<br>\ud83d\udccc <strong>Ongoing Product Sentiment Surveys<\/strong> \u2013 A broader, periodic check-in (quarterly, annually) to understand overall satisfaction and long-term trends.<br>\ud83d\udccc <strong>Support Interaction Follow-Ups<\/strong> \u2013 After a customer reaches out to support, follow up to ensure their issue was fully resolved and capture insights into the support experience.<br>\ud83d\udccc <strong>Renewal &amp; Retention Check-Ins<\/strong> \u2013 Before a customer\u2019s renewal date, ask about their experience and any blockers to continued use. This can prevent them from churning.<br>\ud83d\udccc <strong>Customer Research &amp; Beta Testing Invites<\/strong> \u2013 When gathering deeper insights, invite customers to participate in research interviews, surveys, or beta programs.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-closing-the-loop-and-responding-to-feedback\">\ud83d\udd04 Closing the Loop and Responding to Feedback<\/h3>\n\n\n\n<p>A lot of the times you can get feedback without asking for it. Following up on this feedback builds trust. Customers want to know their input matters, and these emails ensure they see the impact of their contributions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-use-this-customer-feedback-email-template\">How to use this customer feedback email template<\/h2>\n\n\n\n<p>To use our list of customer feedback email templates, all you have to do is copy and paste your desired template and change out the variables &#8211; which are the stuff in brackets, like your product name and features.&nbsp;<\/p>\n\n\n\n<p>It\u2019s that easy. Let\u2019s check out the templates you can choose from:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-customer-feedback-email-template-example-asking-for-feedback\">Customer feedback email template example: Asking for feedback<\/h2>\n\n\n\n<p>Here\u2019s our customer feedback email template for when you want to proactively ask for feedback. All you need to do is copy and paste and switch in your product or feature name so that it makes sense and is relevant to you. You can use this exact email directly (we won\u2019t mind) or you can take it as a base layer and add to it as you see fit.&nbsp;<\/p>\n\n\n<div class=\"callout flex\">\n    <p><b>Subject line: Help [Product Name] help you. Your feedback = better features!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hey [Customer Name],\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do you know what makes [Product Name] better? <\/span><b>You.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re cooking up some improvements, and your feedback could make all the difference. Got a minute to share your thoughts on [specific feature\/product experience]?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 [Give Feedback]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s quick, painless, and (dare we say?) <\/span><b>a little fun.<\/b><span style=\"font-weight: 400;\"> Plus, [mention incentive if applicable &#8211; early access, a discount, a personal thank-you, etc.].<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hit the button, drop your thoughts, and help us build something awesome together.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cheers,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> [Your Name]<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> [Your Role] at [Company Name]<\/span><\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Customer feedback email template example: Responding to feedback<\/h2>\n\n\n\n<p>Don\u2019t leave your customers hanging once they give you feedback. Close the loop and show that their feedback is valued and has led to something by responding to them. Try something like this:&nbsp;<\/p>\n\n\n<div class=\"callout flex\">\n    <p><b>Subject line: You asked, we listened &#8211; here\u2019s what\u2019s happening!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hey [Customer Name],<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We wanted to take a moment to thank you for your feedback on [feature\/product experience]. Your input helped us refine our plans, and we wanted to let you know it hasn\u2019t gone unnoticed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Right now, we\u2019re [briefly explain what\u2019s happening\u2014reviewing, testing, improving, etc.].\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While we don\u2019t have a final update just yet, we wanted to keep you in the loop so you know your feedback is making an impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll reach out again when we have more news. In the meantime, thanks for being part of shaping [Product Name] &#8211; we couldn\u2019t do it without you!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cheers,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> [Your Name]<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> [Your Role] at [Company Name]<\/span><\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How do you write a good customer feedback email?<\/h2>\n\n\n\n<p>You know the saying: Give someone a fish, they eat for a day. Teach them to fish, they eat for a lifetime. The same goes for customer feedback emails.<\/p>\n\n\n\n<p>Sure, you can take our ready-made template, plug it in, and never think about it again. But wouldn\u2019t it be better to actually understand why it works? That way, you can tweak it, improve it, and even create your own perfect version.<\/p>\n\n\n\n<p>If you\u2019re feeling ambitious (or just want to know what makes a feedback email actually effective), here are the best practices you should follow. Our template already checks all these boxes, but hey, knowledge is power.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"785\" height=\"1024\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/04\/How-to-Write-a-Good-Customer-Feedback-Email-785x1024.png\" alt=\"How to write a good customer feedback email template\" class=\"wp-image-84046\" srcset=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/04\/How-to-Write-a-Good-Customer-Feedback-Email-785x1024.png 785w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/04\/How-to-Write-a-Good-Customer-Feedback-Email-230x300.png 230w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/04\/How-to-Write-a-Good-Customer-Feedback-Email-768x1001.png 768w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/04\/How-to-Write-a-Good-Customer-Feedback-Email.png 833w\" sizes=\"auto, (max-width: 785px) 100vw, 785px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Keep it short and to the point<\/h3>\n\n\n\n<p>People are busy. No one is going to read an essay just to get to the part where you ask them for feedback. Be clear, be concise, and get to the ask quickly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Add some personality<\/h3>\n\n\n\n<p>Nobody likes receiving a robotic, generic email. Write like a human. If your brand has a playful tone like us, embrace it. If your audience prefers a more professional approach, keep it polished but warm. A little personality goes a long way in making your email feel authentic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Give them a reason to respond (What\u2019s in it for them?)<\/h3>\n\n\n\n<p>This sounds harsh, but humans can be selfish creatures &#8211; it\u2019s not that people don\u2019t like to help, it\u2019s that&nbsp; getting something in return will always sweeten the deal. Make it clear why giving feedback benefits them. Here are some ideas:<br><br>\u2705 Early access to a new feature<br>\u2705 A discount or exclusive offer<br>\u2705 A chance to influence the product they use daily<br>\u2705 A personal thank-you (yes, even that can work!)<\/p>\n\n\n\n<p>Whatever incentive you choose, spell it out in the email. If there\u2019s no obvious benefit, your response rate will suffer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Clearly state what you\u2019re asking<\/h3>\n\n\n\n<p>Be specific. Are you looking for feedback on a new feature? A general product experience? A recent support interaction? The clearer you are, the more useful the feedback will be.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Send it to the right people<\/h3>\n\n\n\n<p>Not all customers are equally likely to respond. A brand-new user might not have much to say yet, while long-term customers will have strong opinions. Segment your audience through <a href=\"https:\/\/www.prodpad.com\/glossary\/cohort-analysis\/\">cohort analysis<\/a> so you\u2019re targeting the people who are most likely to give insightful feedback.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Think about how you send it<\/h3>\n\n\n\n<p>Before you blast out an email from some generic support inbox, consider this: People are more likely to respond to an email that feels personal.<\/p>\n\n\n\n<p>An email from <strong>\u201cno-reply@company.com\u201d<\/strong>? Probably getting ignored.<br>An email from <strong>\u201cGreg@company.com\u201d or even the CEO\u2019s name<\/strong>? That\u2019s a different story.<\/p>\n\n\n\n<p>Some companies send feedback requests directly from a real person\u2019s inbox, especially someone on the product or Customer Success team. This makes the request feel more personal and increases the chances of a response.<\/p>\n\n\n\n<p>At the end of the day, the goal is to make customers feel like their opinions matter &#8211; because they do. Follow these best practices, and you\u2019ll not only get more responses but also more valuable insights to improve your product.<\/p>\n\n\n\n<p>Of course, emails are just one way to get customer feedback. To fully understand your user, make sure to explore all the different ways to collect customer feedback in 2025:&nbsp;<\/p>\n\n\n<div class=\"callout callout__inline-cta flex\">\n    <div class=\"callout__content\">\n        <p class=\"font-weight-bold\">Collecting Customer Feedback in 2025<\/p>\n    <\/div>\n    <div class=\"callout__cta btn-group\">\n        <a href=\"https:\/\/www.prodpad.com\/blog\/collect-customer-feedback\/\" class=\"btn btn--cta\" rel=\"noopener\">Read now<\/a>\n    <\/div>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">When should you send a customer feedback email?&nbsp;<\/h2>\n\n\n\n<p>You\u2019ve got the template, you\u2019ve got the tips, but when\u2019s the right time to actually hit send<strong> \ud83d\udce8<\/strong>?<\/p>\n\n\n\n<p>The truth is, there\u2019s no one perfect moment to ask for feedback. It all depends on what you want to learn and who you\u2019re asking. That said, there are some key moments where sending a feedback email makes a lot of sense.&nbsp;<\/p>\n\n\n\n<p>For each of these moments, your messaging is going to be a little different. Because of that, we\u2019ve included a few extra customer feedback email templates for each situation to help you out. Don\u2019t say we don\u2019t go above and beyond for you.&nbsp;<\/p>\n\n\n\n<p>First, let\u2019s look at those bespoke situations when <strong>proactively asking for product feedback<\/strong>:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\ude80 Soft-launching a new feature<\/h3>\n\n\n\n<p>Rolling out something new? Don\u2019t just throw it out into the wild; gather insights early! Pick a segment of users who are most likely to use this feature based on <a href=\"https:\/\/www.prodpad.com\/glossary\/user-profiling\/\">user profiling<\/a> or behavior, and invite them to join a <a href=\"https:\/\/www.prodpad.com\/glossary\/beta-test\/\">beta test<\/a>. Their feedback will help you refine things before a full release.<\/p>\n\n\n<div class=\"callout flex\">\n    <p><b>Subject: Psst\u2026 wanna see something cool?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hey [Customer Name],<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re working on something new, and we think you\u2019d be the perfect person to try it out. \ud83d\ude80<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s called [Feature\/Product Name], and we\u2019re inviting a select group to beta test it before launch. Your feedback will help shape the final version!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spots are limited, so if you\u2019re in, hit the button below:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \ud83d\udc49 [Join the Beta]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Excited to hear what you think!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cheers,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> [Your Name]<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> [Your Role] at [Company Name]<\/span><\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udc4b New customers (post-onboarding)<\/h3>\n\n\n\n<p>First impressions matter! After a new customer has completed <a href=\"https:\/\/www.prodpad.com\/glossary\/product-onboarding\/\">product onboarding<\/a>, send a quick feedback email to see if they had a smooth experience or if something needs improvement. This helps you catch issues early and improve the process for future users.<\/p>\n\n\n<div class=\"callout flex\">\n    <p><b>Subject: Got a sec? Tell us how your first [X] days have been!<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hey [Customer Name],<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019re officially [X] days into your journey with [Product Name] &#8211; woohoo! \ud83c\udf89 We\u2019d love to hear how things are going.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s working? What\u2019s not? Anything feel a little\u2026 off? Your feedback helps us make [Product Name] even better for you (and everyone else).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hit the button and share your thoughts. It\u2019s quick, painless, and might even be fun. \ud83d\ude09<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 [Give Feedback]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks a ton! We\u2019re pumped to have you here.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cheers,<br \/>\n<\/span><span style=\"font-weight: 400;\">[Your Name]<br \/>\n<\/span><span style=\"font-weight: 400;\">[Your Role] at [Company Name]<\/span><\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-long-term-customers-loyalty-check-ins\">\ud83d\udcc6 Long-term customers (loyalty check-ins)<\/h3>\n\n\n\n<p>Your long-time users are a diamond mine of insights. After they\u2019ve spent a few months (or more) with your product, ask them what\u2019s working, what\u2019s missing, and what would make them love your product even more. This kind of outreach also strengthens customer relationships and can be part of a customer loyalty campaign.<\/p>\n\n\n<div class=\"callout flex\">\n    <p><b>Subject: Hey, you\u2019re a VIP. Can we pick your brain?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hey [Customer Name],<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve been with [Product Name] for a while now. We\u2019d love to hear what you think!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What do you love? What drives you nuts? What would make [Product Name] <\/span><i><span style=\"font-weight: 400;\">perfect<\/span><\/i><span style=\"font-weight: 400;\"> for you? Your input helps shape our roadmap, so let\u2019s make some magic happen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Drop your thoughts here:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \ud83d\udc49 [Give Feedback]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[ <\/span><i><span style=\"font-weight: 400;\">If you can offer an incentive. <\/span><\/i><span style=\"font-weight: 400;\">Bonus: If you share your feedback, we\u2019ve got a little thank-you coming your way. (Hint: It\u2019s good. \ud83d\ude09)]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Appreciate it,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> [Your Name]<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> [Your Role] at [Company Name]<\/span><\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u274c Churned customers (exit surveys)<\/h3>\n\n\n\n<p>Losing a customer is never fun, but it\u2019s also a learning opportunity. When you experience <a href=\"https:\/\/www.prodpad.com\/glossary\/customer-churn\/\">customer churn<\/a>, send a short and simple exit survey. Ask why they left and if anything could have changed their mind. The insights could help reduce future churn.<\/p>\n\n\n<div class=\"callout flex\">\n    <p><b>Subject: Sad to see you go! Can you tell us why?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hey [Customer Name],<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We noticed you\u2019re no longer using [Product Name], and while breakups are tough, we\u2019d love to know &#8211; what happened?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did something not click? Was there a feature you were hoping for? Your feedback (good, bad, or brutally honest) helps us improve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It only takes a minute, and who knows, maybe we can win you back someday \ud83d\udc94<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 [Share Feedback]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks for your time, and no hard feelings!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All the best,<br \/>\n<\/span><span style=\"font-weight: 400;\">[Your Name]<br \/>\n<\/span><span style=\"font-weight: 400;\">[Your Role] at [Company Name]<\/span><\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udde3\ufe0f Running a customer advisory board<\/h3>\n\n\n\n<p>If you\u2019re serious about ongoing customer feedback, consider recruiting for a <a href=\"https:\/\/www.prodpad.com\/blog\/customer-advisory-board-best-practices\/\">customer advisory board<\/a> &#8211; a small group of engaged users who are willing to provide regular insights. Use an email to invite your most active customers to join and help shape your product\u2019s future.<\/p>\n\n\n<div class=\"callout flex\">\n    <p><b>Subject: I\u2019m building an exclusive customer advisory board; you\u2019d be perfect for it<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hey [Customer Name],<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m building a small, <\/span><i><span style=\"font-weight: 400;\">exclusive<\/span><\/i><span style=\"font-weight: 400;\"> customer panel, and I\u2019m super keen to have you on board because of your experience with [Product].<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an advisory board member, you\u2019ll get:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u2705 Early access to new features<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u2705 A direct line to our Product Team<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \u2705 The chance to help shape the future of [Product Name]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m confident you\u2019d bring some extremely valuable insights. Interested? Apply here:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \ud83d\udc49 [Join the Panel]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019d love to have you on board!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cheers,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> [Your Name]<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> [Your Role] at [Company Name]<\/span><\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udce9 Email list subscribers (content feedback)<\/h3>\n\n\n\n<p>If you send regular newsletters or educational content, don\u2019t just guess what your audience likes &#8211; ask them! A quick feedback email can help fine-tune your content strategy and ensure you\u2019re delivering value.<\/p>\n\n\n<div class=\"callout flex\">\n    <p><b>Subject: Quick question: What do you want more of?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hey [Customer Name],<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019re on our email list, which means we want to make sure we\u2019re sending you stuff you actually <\/span><i><span style=\"font-weight: 400;\">want<\/span><\/i><span style=\"font-weight: 400;\"> to read.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what\u2019s your vibe? More tips? Behind-the-scenes content? Exclusive sneak peeks? Hit the button below and let us know!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 [Share Your Thoughts]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It takes 30 seconds, and it helps us make our emails <\/span><i><span style=\"font-weight: 400;\">way<\/span><\/i><span style=\"font-weight: 400;\"> better for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks a bunch!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cheers,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> [Your Name]<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> [Your Role] at [Company Name]<\/span><\/p>\n<\/div>\n\n\n\n<p>If you\u2019re yet to launch a customer newsletter, you\u2019re missing out on a regular source of product-led growth. We\u2019ve covered the best Product Management Newsletters that you can learn from and get inspired by.<\/p>\n\n\n<div class=\"callout callout__inline-cta flex\">\n    <div class=\"callout__content\">\n        <p class=\"font-weight-bold\">The 17 Best Product Management Newsletters of 2025<\/p>\n    <\/div>\n    <div class=\"callout__cta btn-group\">\n        <a href=\"https:\/\/www.prodpad.com\/blog\/best-product-management-newsletters\/\" class=\"btn btn--cta\" rel=\"noopener\">Read now<\/a>\n    <\/div>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">When should you send a response to feedback?<\/h2>\n\n\n\n<p>Customer feedback is a conversation. There are a couple of key moments when you should send a response to the feedback you\u2019ve received. This isn\u2019t a one-and-done activity either. It takes a few messages to successfully close to the loop.&nbsp;<\/p>\n\n\n\n<p>Here are the main moments to follow up, and a template to follow to do it all properly:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udce5 1. When feedback first comes in<\/h3>\n\n\n\n<p>As soon as a customer submits feedback, acknowledge it. Let them know their voice has been heard and what happens next. This sets expectations and reassures them that their input isn\u2019t disappearing into the void.<\/p>\n\n\n<div class=\"callout flex\">\n    <p><b>Subject line: Got it! Your feedback is in good hands<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hey [Customer Name],<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks for sharing your thoughts on [feature\/product experience]! We\u2019re always looking to improve, and hearing from you helps us build a better [Product Name].<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re reviewing your feedback now, and while we can\u2019t promise immediate changes, we can promise that every idea gets considered. We\u2019ll keep you updated as things progress.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have more thoughts, hit reply &#8211; we\u2019re all ears!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cheers,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> [Your Name]<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> [Your Role] at [Company Name]<\/span><\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\uddfa\ufe0f 2. When feedback is added to the roadmap<\/h3>\n\n\n\n<p>If feedback makes it onto your product roadmap, let customers know! This is the perfect moment to show that their input is shaping the future of the product.<\/p>\n\n\n<div class=\"callout flex\">\n    <p><b>Subject line: You spoke, we listened\u2014here\u2019s what\u2019s next<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hey [Customer Name],<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your feedback on [feature\/product experience] was too good to ignore: it\u2019s officially on our roadmap! \ud83c\udf89<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re working on [brief explanation of what\u2019s being built], and while we can\u2019t share an exact launch date yet, we\u2019ll keep you posted. Want a sneak peek when it\u2019s ready for testing? Let us know!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks again for helping shape [Product Name] &#8211; we couldn\u2019t do it without you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cheers,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> [Your Name]<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> [Your Role] at [Company Name]<\/span><\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 3. When the solution is live<\/h3>\n\n\n\n<p>This is the ultimate loop-closer: letting customers know when their feedback has turned into reality. This is also a great moment to invite them to try the new feature and share further thoughts.<\/p>\n\n\n<div class=\"callout flex\">\n    <p><b>Subject line: It\u2019s here! Your feedback made this happen<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Hey [Customer Name],<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember when you told us [about the problem\/suggestion]? Well, we took your feedback and turned it into action. [Feature\/product improvement] is now live!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\ude80 <\/span><b>[Briefly explain what\u2019s new and how it improves their experience.]<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019d love to hear what you think! Give it a try and let us know if we nailed it &#8211; or if there\u2019s more we can tweak.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 [Try It &amp; Share Feedback]<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks again for helping us make [Product Name] even better. Keep the great ideas coming!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cheers,<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> [Your Name]<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> [Your Role] at [Company Name]<\/span><\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Who sends a customer feedback email?<\/h2>\n\n\n\n<p>Getting customer feedback isn\u2019t a one-size-fits-all job. Sometimes, it\u2019s about casting a wide net with automated outreach, and other times, it\u2019s about sending a carefully crafted, personal email. The trick is knowing when to use each approach\u2014and who should be pressing &#8220;send.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mass-outreach-scaled-feedback-collection\">Mass Outreach \u2013 Scaled feedback collection<\/h3>\n\n\n\n<p>For regular check-ins like onboarding surveys, post-support follow-ups, or general product sentiment checks, mass outreach is the way to go. These emails are often automated and designed to capture trends across a broad user base.<\/p>\n\n\n\n<p><strong>Who\u2019s responsible?<\/strong><\/p>\n\n\n\n<p>&nbsp;\ud83c\udfa7 <strong>Customer Experience Teams<\/strong>: They make sure feedback isn\u2019t just collected but actually used to improve the customer journey.<br>\ud83d\udce3 <strong>Marketing Teams<\/strong>: <a href=\"https:\/\/www.prodpad.com\/glossary\/product-marketing-manager\/\">Product Marketing Manager<\/a>s know how to get emails opened and responded to, seamlessly integrating feedback requests into broader engagement campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-individual-outreach-targeted-high-value-insights\">Individual Outreach \u2013 Targeted, high-value insights<\/h3>\n\n\n\n<p>Some feedback requires a personal touch. When gathering deep insights, like during Voice of the Customer interviews, feature validation, or success measurement after a launch, Product Managers and Customer Success Managers should be reaching out directly. A well-timed, personal email makes all the difference in getting thoughtful, actionable responses.<\/p>\n\n\n\n<p><strong>Who\u2019s responsible?<\/strong><\/p>\n\n\n\n<p>&nbsp;\ud83d\udee0\ufe0f <strong>Product Managers (PMs)<\/strong> \u2013 They should personally engage with users to gather insights that shape the roadmap and refine strategy.<br>\ud83e\udd1d <strong>Customer Success Managers (CSMs)<\/strong> \u2013 They maintain close relationships with customers and can capture in-depth feedback that supports retention and long-term success.<\/p>\n\n\n\n<p>By balancing mass outreach with individual conversations, companies can collect feedback at scale while still capturing the nuanced insights that drive real product improvements.<\/p>\n\n\n\n<p>So, who\u2019s responsible for getting that feedback email into your customers\u2019 inboxes? Well, it\u2019s not just one person\u2019s job. In most companies, it\u2019s a team effort, with different departments playing their part. Here\u2019s how the work gets divided:<\/p>\n\n\n\n<p>The feedback you get from your Customer Teams is vital &#8211; teach them how to acquire and share really useful feedback:<\/p>\n\n\n<div class=\"callout callout__inline-cta flex\">\n    <div class=\"callout__content\">\n        <p class=\"font-weight-bold\">How to Train Customer Teams to Get Really Useful Feedback<\/p>\n    <\/div>\n    <div class=\"callout__cta btn-group\">\n        <a href=\"https:\/\/www.prodpad.com\/blog\/better-feedback-training\/\" class=\"btn btn--cta\" rel=\"noopener\">Read now<\/a>\n    <\/div>\n<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">What to do after sending a customer feedback email?<\/h2>\n\n\n\n<p>So, you\u2019ve hit send. Your beautifully crafted email is out in the wild, making its way to inboxes. Now what? Sit back and wait? Nope. The real work starts now.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Close the feedback loop<\/h4>\n\n\n\n<p>If you leave users shouting into the void, don\u2019t expect them to bother next time. Close the <a href=\"https:\/\/www.prodpad.com\/glossary\/customer-feedback-loop\/\">customer feedback loop<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Acknowledge responses.<\/strong> A quick \u201cThanks for your feedback!\u201d can go a long way.<\/li>\n\n\n\n<li><strong>Act on insights.<\/strong> Spot a trend? Flag recurring pain points? Now\u2019s the time to loop in the right teams.<\/li>\n\n\n\n<li><strong>Follow up.<\/strong> If a customer takes the time to share detailed thoughts, show them you\u2019re listening. Let them know what\u2019s changing based on their feedback.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Analyze the data<\/h4>\n\n\n\n<p>Raw feedback is great, but actionable insights are better. Break it down:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are the biggest themes?<\/li>\n\n\n\n<li>Are there clear trends across different customer segments?<\/li>\n\n\n\n<li>How does this feedback compare to past responses?<\/li>\n<\/ul>\n\n\n\n<p>Use this data to fuel product updates, improve support, or tweak messaging.<\/p>\n\n\n\n<p>With ProdPad, all that feedback analysis is done for you thanks to our AI-powered Signals tool. All you need to do is forward your customer feedback email responses to ProdPad (you can email feedback in &#8211; it\u2019s that easy) and let Signals run its analysis and surface the themes.&nbsp;<\/p>\n\n\n\n<p>Learn more about Signals:<\/p>\n\n\n\n<a href=\"https:\/\/www.prodpad.com\/features\/customer-feedback\/signals\/\" rel=\"noopener\" class=\"callout callout__inline-cta-secondary flex inline-cta--link\">\n    <div class=\"callout__content\">\n        <p class=\"font-weight-bold\">Spot opportunities in your feedback with Signals<\/p>\n    <\/div>\n    <div class=\"callout__cta btn-group\">\n        <span class=\"btn btn--arrow\"><\/span>\n    <\/div>\n<\/a>\n\n\n\n\n<h4 class=\"wp-block-heading\">Decide what\u2019s next&nbsp;<\/h4>\n\n\n\n<p>Not all feedback requires an immediate overhaul, but some insights might demand urgent action. Prioritize what to tackle, loop in the right teams, and start planning the next steps. The customer feedback you receive can help a lot when it comes to backlog grooming and prioritizing your product roadmap.<\/p>\n\n\n\n<p>With ProdPad, our AI CoPilot will automatically flag any relevant, existing Ideas in your product backlog each time a new piece of Feedback is added. So you can spot where you\u2019re already working on a solution to the customer issue, and see where that is in your process.&nbsp;<\/p>\n\n\n\n<p>You can also create new Ideas inspired by a piece of Feedback or a Signal from a bunch of Feedback, and link all the related Feedback so you can always keep the supporting evidence for your product decisions close at hand.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Rinse and repeat<\/h4>\n\n\n\n<p>Customer feedback isn\u2019t a one-and-done thing. Keep the cycle going:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Regularly ask for feedback.<\/li>\n\n\n\n<li>Show customers the impact of their input.<\/li>\n\n\n\n<li>Continuously improve how you collect and act on insights.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Follow our lead&nbsp;<\/h2>\n\n\n\n<p>Customer feedback emails can be tricky. You\u2019re asking for help, and not every customer will be eager to give it. But with the right approach, you can make the process effortless and rewarding. Luckily, we\u2019ve got templates to help you do just that.<\/p>\n\n\n\n<p>\u00a0Of course, customer feedback emails are just one piece of the puzzle. With interviews, surveys, usage data, and sentiment scores, you have a wealth of ways to learn from your users. As a Product Manager, it\u2019s not just about collecting feedback; it\u2019s about making sure your teams know how to gather it the right way.<\/p>\n\n\n\n<p>Empower your internal stakeholders with the right tools and techniques to collect truly useful feedback. When feedback is done right, it\u2019s not just noise; it\u2019s the key to building something great.<\/p>\n\n\n\n<p>Explore ProdPad&#8217;s Feedback Management with a free trial.<\/p>\n\n\n<div class=\"callout callout__inline-cta flex\">\n    <div class=\"callout__content\">\n        <p class=\"font-weight-bold\">Try ProdPad for free<\/p>\n    <\/div>\n    <div class=\"callout__cta btn-group\">\n        <a href=\"https:\/\/app.prodpad.com\/register\" class=\"btn btn--cta\" rel=\"noopener\">Start trial<\/a>\n    <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>You know the saying: If you don\u2019t ask, you don\u2019t get. It applies to getting sweet treats after dinner, getting that long-overdue promotion, and it applies to your customer feedback&hellip;<\/p>\n","protected":false},"author":46,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[6,9],"tags":[5339],"pp_uni_tag":[],"class_list":["post-84044","post","type-post","status-publish","format-standard","hentry","category-customer-success","category-product-management-best-practice","tag-customer-feedback-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>11 Customer Feedback Email Templates | ProdPad<\/title>\n<meta name=\"description\" content=\"Use our customer feedback email templates to help you craft the perfectly worded outreach to get the feedback you need.\" \/>\n<meta name=\"robots\" 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