{"id":83706,"date":"2025-02-28T11:15:31","date_gmt":"2025-02-28T11:15:31","guid":{"rendered":"https:\/\/www.prodpad.com\/?post_type=pp_glossary&#038;p=83706"},"modified":"2025-02-28T11:15:32","modified_gmt":"2025-02-28T11:15:32","slug":"startup-product-manager","status":"publish","type":"pp_glossary","link":"https:\/\/www.prodpad.com\/glossary\/startup-product-manager\/","title":{"rendered":"Startup Product Manager"},"content":{"rendered":"\n<section class=\"page-section content-dark page-section__main-content\" style=\"\"><div class=\"container\">\n<div class=\"row fd-row-lg is-style-default\">\n<div class=\"col\"><\/div>\n\n\n\n<div class=\"col-6\">\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-startup-product-manager-nbsp\">What is a Startup Product Manager?&nbsp;<\/h2>\n\n\n\n<p>A Startup Product Manager is a PM working for a startup organization. Cool, case closed, let\u2019s pack up and go home. Okay, let\u2019s be serious. From a top-down view, the idea of a Startup Product Manager seems simple, but the role opens up a whole can of worms.&nbsp;<\/p>\n\n\n\n<p>Why have one? Why make this distinction? What\u2019s different between a Product Manager at a startup and one at an established company?<\/p>\n\n\n\n<p>Well, a lot actually.<\/p>\n\n\n\n<p>A Startup Product Manager isn\u2019t just managing a product; they\u2019re helping build the company around it. Unlike in a larger business, where there\u2019s structure, support, and clear direction, a startup PM operates in a space where everything is being figured out in real-time. They\u2019re responsible for shaping the <a href=\"https:\/\/www.prodpad.com\/glossary\/product-vision\/\">product vision<\/a>, aligning scrappy teams, and making decisions that can literally determine the company\u2019s success or failure.<\/p>\n\n\n\n<p>This role exists because startups don\u2019t have the luxury of trial and error on a large scale. Every move needs to be strategic, every resource optimized, and every decision made with both short-term survival and long-term growth in mind. A Startup PM thrives in uncertainty, turns ambiguity into action, and drives momentum when there\u2019s nothing but ideas and potential.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-does-a-startup-product-manager-do\">What does a Startup Product Manager do?<\/h3>\n\n\n\n<p>In addition to all the usual <a href=\"https:\/\/www.prodpad.com\/blog\/product-manager-tasks\/\">Product Manager tasks<\/a> and responsibilities, a Startup Product Manager will need to do a few extra things, or perform typical Product Manager tasks in a different way:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Define the product vision: <\/strong>A Startup Product Manager needs to first understand the founder\u2019s vision for the business and its product, and then turn that into a realistic, actionable product vision statement that aligns with customer needs and market opportunities.\u00a0<\/li>\n\n\n\n<li><strong>Create a roadmap from scratch: <\/strong>Product Managers look after the <a href=\"https:\/\/www.prodpad.com\/guides\/product-roadmaps\/\">product roadmap<\/a> &#8211; a Startup Product Manager needs to build it from the ground up. This involves developing product strategies and deciding which <a href=\"https:\/\/www.prodpad.com\/blog\/which-prioritization-model-is-best\/\">prioritization frameworks<\/a> the team is going to use.\u00a0<\/li>\n\n\n\n<li><strong>Cross-functional communication: <\/strong>Like normal, a Startup Product Manager communicates with Design, Marketing, and Sales teams, but with this being in a startup environment, there may not be many staff. Instead, you\u2019ll be communicating with C-suite staff, founders, and <a href=\"https:\/\/growthmethod.com\/hippo-effect\/\">HIPPOs<\/a>, so the way you communicate will be different.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Product positioning: <\/strong>A Startup Product Manager needs to work out where the product fits in the market. A typical PM will usually be tweaking the <a href=\"https:\/\/www.prodpad.com\/webinars\/product-positioning-with-april-dunford\/\">product positioning<\/a> from an established position, but a Startup PM will need to figure it all out first through customer research and interviews.\u00a0<\/li>\n\n\n\n<li><strong>Resource allocation: <\/strong>Startups aren&#8217;t typically going to have a lot of budget, so a Startup Product Manager needs to prioritize where that budget is going to go and where it should be used. Unlike a usual PM, a Startup PM needs to be skilled in working with a shoestring.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"col\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"937\" height=\"707\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/02\/What-a-Startup-Product-Manager-Does.webp\" alt=\"Wat a Startup Product Manager does \" class=\"wp-image-83710\" srcset=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/02\/What-a-Startup-Product-Manager-Does.webp 937w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/02\/What-a-Startup-Product-Manager-Does-300x226.webp 300w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/02\/What-a-Startup-Product-Manager-Does-768x579.webp 768w\" sizes=\"auto, (max-width: 937px) 100vw, 937px\" \/><\/figure>\n\n\n\n<div class=\"row fd-row-lg is-style-default\">\n<div class=\"col\"><\/div>\n\n\n\n<div class=\"col-6\">\n<p>As you can probably tell, these responsibilities require a slightly different skill set. Let\u2019s cover those.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Startup Product Manager skills<\/h2>\n\n\n\n<p>Here are the skills you need as a startup Product Manager. As expected, A LOT of the skills you need for a typical PM role are going to be useful here, but there is some nuance that makes the role unique and special.&nbsp;<\/p>\n\n\n\n<p>Some skills you\u2019ll need to improve to excel specifically as a Startup Product Manager include:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Leadership and initiative&nbsp;<\/h3>\n\n\n\n<p>In a startup, there\u2019s no roadmap &#8211; you have to create it yourself. As a Startup Product Manager, you\u2019re not just executing a vision; you\u2019re defining it. There\u2019s no one above you setting priorities or making the tough calls. That\u2019s your job.<\/p>\n\n\n\n<p>You need to be comfortable taking the lead, making critical decisions, and setting the direction. Teams will look to you for guidance, and hesitation can stall progress. A Startup PM doesn\u2019t just keep things moving &#8211; they decide what needs to be done. If you\u2019re waiting for instructions, you\u2019re in the wrong role.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Entrepreneurial mindset<\/h3>\n\n\n\n<p>As a Startup PM, you\u2019re not just managing a product, you\u2019re helping build a business. That means thinking like a founder and adopting the <a href=\"https:\/\/www.prodpad.com\/blog\/founder-mode\/\">founder mode<\/a> mindset.&nbsp;<\/p>\n\n\n\n<p>You need to balance customer needs with business viability, making scrappy trade-offs, and finding creative ways to maximize limited resources. You\u2019ll need to be resourceful, adaptable, and deeply invested in how the company grows.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Business intelligence<\/h3>\n\n\n\n<p>You need to understand not just how your product works but how it makes money. This includes financial modeling, customer acquisition costs, lifetime value, <a href=\"https:\/\/www.prodpad.com\/blog\/product-pricing-strategies\/\">product pricing strategies<\/a>, and overall market dynamics.&nbsp;<\/p>\n\n\n\n<p>Knowing your unit economics is just as important as knowing your user experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Communication<\/h3>\n\n\n\n<p>You need to be great at communication anyway as a PM, but the stakes are increased when working in a startup. There are fewer places to hide in a startup, so you need to be comfortable being called upon and sharing insight, instructions, and information.&nbsp;<\/p>\n\n\n\n<p>Being clear, confident, and a good listener are all things that are going to enhance your communication.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Growth and marketing knowledge<\/h3>\n\n\n\n<p>Unlike established companies with dedicated growth teams, and <a href=\"https:\/\/www.prodpad.com\/glossary\/product-marketing-manager\/\">Product Marketing<\/a> roles, startup PMs often wear the growth hat too.&nbsp;<\/p>\n\n\n\n<p>In this position, You should understand go-to-market strategies, viral loops, conversion funnels, and retention tactics. Knowing how to get your first 1,000 customers &#8211; and then scale from there &#8211; is a massive advantage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Agility and flexibility<\/h3>\n\n\n\n<p>Startups are unpredictable. A strategy that made sense last month might be obsolete today. You need to be comfortable with ambiguity, quick to adapt, and ready to change course based on new data.&nbsp;<\/p>\n\n\n\n<p>If you thrive in rigid structures, this role will be a challenge. But if you love fast-moving environments where no two days are the same, you\u2019ll excel.<\/p>\n\n\n\n<p>In this position, you\u2019re much more likely to shift gears and implement a <a href=\"https:\/\/www.prodpad.com\/glossary\/pivot-strategy\/\">pivot strategy<\/a> based on your initial research and discovery, so you need to be able to go with the flow.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-you-also-need-experience\">You also need experience\u00a0<\/h4>\n\n\n\n<p>Even if you have all the skills, if you\u2019re serious about being a Startup Product Manager, you\u2019re also going to need a lot of experience. This isn\u2019t something for fresh-faced PMs, you need to have had a few spins around the block.&nbsp;<\/p>\n\n\n\n<p>But why?&nbsp;<\/p>\n\n\n\n<p>Well, it\u2019s because the First Product Manager is going to have a lot of responsibilities, and their decisions are going to have more weight and impact. In essence, this is a Senior Position, as you\u2019re going to be part of the early-stage founder team.&nbsp;<\/p>\n\n\n\n<p>Let\u2019s put it this way. Say you\u2019re starting a new business and need a Designer &#8211; just one designer to help you get started. You\u2019re going to want someone experienced and skilled who has proven success over someone straight out of education, You can trust that wiser head more.&nbsp;<\/p>\n\n\n\n<p>So, if you want to become a Startup Product Manager, you need to get experience as a PM at a bigger place first, learning from more experienced Product Managers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How much do Startup Product Managers get paid?&nbsp;<\/h2>\n\n\n\n<p>So why would you want to become a Startup Product Manager? Well, for many, the wage is one major pull. But, do Startup Product Managers even earn more than typical Product Managers?&nbsp;<\/p>\n\n\n\n<p>Well, it depends on where you go and who you ask. In many cases, a Startup position earns just a fraction more, but it\u2019s so marginal that there may not be a noticeable increase in pay for this position.<\/p>\n\n\n\n<p>So yes, if you look at the aggregated data online, there is a payment incentive to become a Startup Product Manager, but not a huge difference to make a song and dance over.&nbsp;<\/p>\n\n\n\n<p>So why is this type of Product Management attractive? To start, there are other financial incentives, like equity and shares in the company that can pay dividends, as well as the fact that working at a startup can be more existing and faster paced, and a smaller team may suit certain people.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What does a Startup Product Manager roadmap look like?&nbsp;<\/h2>\n\n\n\n<p>As a Product Manager, one of your primary aims is to manage the product roadmap. Well, what does a roadmap for a startup look like? The answer is that it\u2019s pretty different, thanks to the extra responsibility you\u2019re going to have as the company\u2019s first Product Manager. Here\u2019s what you can expect from a startup product roadmap:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Shorter time horizons: <\/strong>Startup roadmaps will typically focus on the near future, covering single quarters, with a looser sketch of what the remaining months look like.\u00a0<\/li>\n\n\n\n<li><strong>More initiatives in the \u2018Now\u2019 column: <\/strong>Due to this shorter time horizon, you\u2019ll have far more Initiatives that need immediate attention, falling in your \u2018Now\u2019 column as you look to establish your product.<\/li>\n\n\n\n<li><strong>They\u2019re more flexible: <\/strong>Roadmaps are dynamic and change at all times, but expect a startup roadmap to be more volatile as plans change and pivots are made based on your discovery.<\/li>\n\n\n\n<li><strong>You\u2019ll have fewer quick wins: <\/strong>As a Startup Product Manager, you\u2019re setting the scene, and setting the groundwork. This means that a lot of early tasks in your roadmap are going to be more time-consuming &#8211; making <a href=\"https:\/\/www.prodpad.com\/glossary\/minimum-viable-product-mvp\/\">MVPs<\/a>, developing your pricing strategy, that kind of thing. They\u2019re impactful, but you won\u2019t find many Initiatives that are quick to achieve &#8211; that\u2019s done once you iterate your product.\u00a0<\/li>\n\n\n\n<li><strong>Focus on attraction over retention: <\/strong>The Initiatives on your product roadmap are going to be more focused on attracting users to your product instead of building retention.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Now, the above describes a populated startup roadmap, but the reality is that for many First Product Managers, that roadmap may be completely empty. A blank canvas or an empty abyss. And you\u2019re the one who needs to populate it.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"col\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"590\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/02\/Startup-Product-Manager-1024x590.webp\" alt=\"The blank canvas roadmap Startup Product Managers need to deal with\" class=\"wp-image-83709\" srcset=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/02\/Startup-Product-Manager-1024x590.webp 1024w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/02\/Startup-Product-Manager-300x173.webp 300w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/02\/Startup-Product-Manager-768x442.webp 768w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/02\/Startup-Product-Manager-1536x885.webp 1536w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/02\/Startup-Product-Manager.webp 1828w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"row fd-row-lg is-style-default\">\n<div class=\"col\"><\/div>\n\n\n\n<div class=\"col-6\">\n<p>Things like your <a href=\"https:\/\/www.prodpad.com\/glossary\/okrs\/\">objectives and key results<\/a>, KPIs, product vision, and overarching goals need to first be set to help guide your Product Roadmap. That\u2019s both super existing but super scary. It\u2019s all on you.&nbsp;<\/p>\n\n\n\n<p>To help you craft a great product roadmap for your startup, we\u2019ve got a startup roadmap template in our interactive sandbox. You can find it in the roadmap section of the ProdPad sandbox, and use it for free to give you a blueprint to follow.&nbsp;<\/p>\n\n\n\n<p>Check it out!<\/p>\n<\/div>\n\n\n\n<div class=\"col\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.prodpad.com\/sandbox\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"240\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2023\/04\/sandbox-banner_Blogs-1280x300-1-1024x240.png\" alt=\"Access the ProdPad sandbox to see product management software in action\" class=\"wp-image-80390\" srcset=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2023\/04\/sandbox-banner_Blogs-1280x300-1-1024x240.png 1024w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2023\/04\/sandbox-banner_Blogs-1280x300-1-300x70.png 300w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2023\/04\/sandbox-banner_Blogs-1280x300-1-768x180.png 768w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2023\/04\/sandbox-banner_Blogs-1280x300-1.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div class=\"row fd-row-lg is-style-default\">\n<div class=\"col\"><\/div>\n\n\n\n<div class=\"col-6\">\n<h2 class=\"wp-block-heading\">Do startups need Product Managers?<\/h2>\n\n\n\n<p>Yes. Absolutely. While some early-stage startups try to operate without a Product Manager, those that bring one in early set themselves up for success far more effectively. In the chaotic early days, everything happens at once &#8211; customer research, product development, market positioning, investor pitches, and growth experiments. Founders juggling all these responsibilities can quickly become overwhelmed.&nbsp;<\/p>\n\n\n\n<p>A Startup Product Manager steps in to offload key responsibilities, giving the founder space to focus on securing funding, growing the business, and setting the company\u2019s strategic direction.<\/p>\n\n\n\n<p>A key advantage of having a PM early on is turning vision into execution. Founders often have big ideas but lack the time or process to translate them into a clear, actionable roadmap.&nbsp;<\/p>\n\n\n\n<p>A PM ensures that product development is guided by strategy, balancing speed with smart decision-making. Without this structure, startups risk wasting time and resources chasing too many ideas at once, leading to misalignment, delays, and a product that doesn\u2019t resonate with users.<\/p>\n\n\n\n<p>Beyond execution, a Startup PM helps keep teams aligned. Startups move fast, and when Engineers, Designers, and Marketers all have competing priorities, progress can quickly stall. The PM acts as a central connector, streamlining communication and ensuring that everyone is working toward the same goals.&nbsp;<\/p>\n\n\n\n<p>They also play a crucial role in understanding customers, gathering feedback, and validating ideas before valuable time is spent on the wrong solutions.<\/p>\n\n\n\n<p>Perhaps most importantly, a Startup PM helps optimize limited resources. Startups don\u2019t have the luxury of large budgets or endless engineering hours, so every decision needs to count. By focusing on the most impactful work, a PM helps the startup build smarter, faster, and with greater confidence &#8211; setting a strong foundation for future growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The First Product Manager<\/h2>\n\n\n\n<p>Being a Startup Product Manager isn\u2019t just about managing a product &#8211; it\u2019s about helping shape the future of the company itself. In the high-stakes, fast-moving world of startups, you\u2019re the one setting the course, making the tough calls, and ensuring every decision drives the business forward. There\u2019s no blueprint, no safety net, just you, your team, and the challenge of turning an idea into something real.<\/p>\n\n\n\n<p>But that\u2019s what makes this role so powerful. You have the chance to build not just a product, but the very processes and frameworks that will guide your startup\u2019s success. And one of the most critical decisions you\u2019ll make early on? How you structure your roadmap.<\/p>\n\n\n\n<p>Since you\u2019re defining the strategy from scratch, why not start with the best approach: the Now-Next-Later roadmap.&nbsp;<\/p>\n\n\n\n<p>&nbsp;The Now-Next-Later roadmap is a flexible, outcome-driven format that helps keep your team aligned without overcommitting to uncertain timelines. If you\u2019re ready to set your startup on the right path, check out ProdPad\u2019s Now-Next-Later roadmap template to learn how to use the best roadmap format there is.<\/p>\n<\/div>\n\n\n\n<div class=\"col\"><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.prodpad.com\/downloads\/now-next-later-roadmap-template\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"240\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/02\/Product-Roadmap-Template-Blog-Banner-2-1024x240.png\" alt=\"ProdPad's ultimate product roadmap template\" class=\"wp-image-83634\" srcset=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/02\/Product-Roadmap-Template-Blog-Banner-2-1024x240.png 1024w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/02\/Product-Roadmap-Template-Blog-Banner-2-300x70.png 300w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/02\/Product-Roadmap-Template-Blog-Banner-2-768x180.png 768w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/02\/Product-Roadmap-Template-Blog-Banner-2-1536x360.png 1536w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/02\/Product-Roadmap-Template-Blog-Banner-2-2048x480.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div><\/section>\n\n\n\n<section class=\"related-terms-section pp-blocks-section page-section content-dark has-text-align-center\">\n    <div class=\"container\">\n        <div class=\"row\">\n            <div class=\"col\"><\/div>\n            <div class=\"col-6\">\n                                <div class=\"header\">\n                    <h2 class=\"has-text-align-center\">Related terms<\/h2>\n                <\/div>\n                <div class=\"related-terms\">\n                                        <div class=\"related-term\">\n                        <h3><a href=\"https:\/\/www.prodpad.com\/glossary\/growth-product-manager\/\">Growth Product Manager<\/a>\n                        <\/h3>\n                        <p>A Growth Product Manager is a role that centers around tackling specific business objectives like boosting acquisition, user activation, retention, referral, or revenue in order to grow the company. <\/p>\n                    <\/div>\n                                        <div class=\"related-term\">\n                        <h3><a href=\"https:\/\/www.prodpad.com\/glossary\/data-product-manager\/\">Data Product Manager<\/a>\n                        <\/h3>\n                        <p>A Data Product Manager is a specialized role that lives within an organization&#8217;s Product Team structure. They focus on data; be that collecting it, organizing it, or implementing systems to improve how they gather and analyze it.<\/p>\n                    <\/div>\n                                        <div class=\"related-term\">\n                        <h3><a href=\"https:\/\/www.prodpad.com\/glossary\/product-manager\/\">Product Manager<\/a>\n                        <\/h3>\n                        <p>The job of a product manager is to discover market problems, and then define what should be built within their product to solve these problems. Their goal is to improve outcomes for the people who use their product. They must identify the ideas that should deliver value for the business, then coordinate the teams needed to turn those ideas into reality. <\/p>\n                    <\/div>\n                                    <\/div>\n                <a class=\"btn btn--small btn--text go-back\" href=\"\/glossary\/\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16px\" height=\"16px\" fill=\"none\" viewBox=\"0 0 16 16\">\n                        <path fill=\"#1B7FA6\" fill-rule=\"evenodd\"\n                            d=\"M6.199.95a.75.75 0 1 1 1.057 1.065L2.82 6.42H15a.75.75 0 0 1 0 1.5H2.82l4.436 4.405a.75.75 0 0 1-1.057 1.065L.479 7.709a.748.748 0 0 1 0-1.078l5.72-5.68Z\"\n                            clip-rule=\"evenodd\" \/>\n                    <\/svg>\n                    <span>Back to glossary<\/span>\n                <\/a>\n            <\/div>\n            <div class=\"col\"><\/div>\n        <\/div>\n    <\/div>\n    <\/section>\n\n\n<p><\/p>\n","protected":false},"author":46,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":true,"pp_exclude_from_search":false},"class_list":["post-83706","pp_glossary","type-pp_glossary","status-publish","format-standard","hentry","glossary-categories-s"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Startup Product Manager | Glossary Definition | ProdPad<\/title>\n<meta name=\"description\" content=\"The Startup Product Manager is unique. 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