{"id":83249,"date":"2024-11-22T14:42:50","date_gmt":"2024-11-22T14:42:50","guid":{"rendered":"https:\/\/www.prodpad.com\/?post_type=pp_glossary&p=83249"},"modified":"2024-11-22T14:42:51","modified_gmt":"2024-11-22T14:42:51","slug":"product-validation","status":"publish","type":"pp_glossary","link":"https:\/\/www.prodpad.com\/glossary\/product-validation\/","title":{"rendered":"Product Validation"},"content":{"rendered":"\n
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What is product validation?<\/h2>\n\n\n\n

Product validation is the process of checking if a product or product idea meets its intended purpose, achieves specific requirements, and addresses the needs of its target audience. It\u2019s a check to make sure that the product is suitable before you go and blow a whole load of money developing and launching it to the market.\u00a0

In simple terms, it\u2019s your safety net – your way of confirming you\u2019re on the right track before committing significant resources to build, launch, or scale the product.\u00a0

At its root, product validation makes sure you\u2019re not guessing about what your customer needs, but are instead building your solution based on evidence. It\u2019s about asking: Is this product solving a real problem? Is it suitable for the market? Will it deliver the value it promises?

Product validation is a key stage in the Product Management lifecycle<\/a>. It sits between your product discovery<\/a> phase (when you identify the problem) and the build phase (where you execute the solution). It\u2019s the phase when you\u2019re testing out your possible solutions to make sure you land on the right one.\u00a0<\/p>\n<\/div>\n\n\n\n

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Think of product validation as a scientist testing a hypothesis. Imagine you\u2019re designing a rocket to go to space but don\u2019t know which fuel will safely get it there without causing an explosion. Would you risk building a full-scale rocket just to find out? Of course not! You\u2019d conduct smaller, controlled experiments to identify the best solution. The same principle applies to product validation: small-scale tests to verify ideas before taking them to the next level.

While there\u2019s a spotlight on product validation after the discovery phase, it doesn\u2019t end there. The truth is that you\u2019re going to be validating your product multiple times during your development process. It\u2019s not a one-and-done deal. You should be validating at:\u00a0<\/p>\n\n\n\n