{"id":83216,"date":"2024-11-15T11:08:06","date_gmt":"2024-11-15T11:08:06","guid":{"rendered":"https:\/\/www.prodpad.com\/?post_type=pp_glossary&p=83216"},"modified":"2025-03-21T09:50:50","modified_gmt":"2025-03-21T09:50:50","slug":"growth-product-manager","status":"publish","type":"pp_glossary","link":"https:\/\/www.prodpad.com\/glossary\/growth-product-manager\/","title":{"rendered":"Growth Product Manager"},"content":{"rendered":"\n
\n
\n
<\/div>\n\n\n\n
\n

What is a Growth Product Manager?<\/h2>\n\n\n\n

A Growth Product Manager (GPM) has a distinct goal: don\u2019t just build products, but fuel their growth. Sometimes called a Product Growth Manager, this role centers around tackling specific business objectives like boosting acquisition, user activation<\/a>, retention, referral, or revenue in order to grow the company.

Unlike a traditional Product Manager who juggles a bit of everything, the Growth PM has a laser focus on removing barriers to customer value. In other words, they\u2019re obsessed with unblocking users on their journey to product success – and making sure that success drives measurable impact for the business.

Growth PMs and core PMs share a common goal: solving customer problems. But while a core PM might be overseeing everything in the Product Management lifecycle<\/a> from development to launch, the Growth PM zeroes in on product-led growth initiatives with the highest potential to impact key metrics. For them, it\u2019s not just about launching new features; it\u2019s about ensuring every change accelerates growth, often by experimenting, iterating, and relentlessly tracking results within a build-measure-learn<\/a> approach.

Growth Product Management is a data-driven discipline. Where traditional Product Management of old might have once emphasized shipping products, Growth PMs are all about optimizing them. By studying user data, user journeys, customer feedback loops<\/a>, and performance metrics, Growth PMs make evidence-based adjustments that remove friction points and boost engagement, often without needing a massive redesign. They\u2019re the people who look at what\u2019s working, amplify it, and cut what isn\u2019t.

In short, where traditional Product Managers might bring the product to market, Growth Product Managers make sure it keeps climbing once it\u2019s there. They turn great products into unstoppable growth engines, focusing less on building and more on unleashing.<\/p>\n\n\n\n

What are the responsibilities of a Growth Product Manager? <\/h2>\n\n\n\n

A Growth Product Manager (GPM) wears many hats, but every one of them is geared toward driving measurable growth. Unlike standard Product Managers, who oversee the broader vision and product strategy<\/a>, Growth PMs zero in on specific, high-impact business metrics like acquisition, retention, and revenue growth. Their role is all about unearthing ways to amplify a product\u2019s reach and enhance its value without reinventing the wheel.

Here\u2019s a breakdown of the core responsibilities of a Growth Product Manager:<\/p>\n\n\n\n

    \n
  1. Analyze user behavior: <\/strong>Growth PMs dive deep into data to uncover patterns in user behavior, surfacing insights that could point to growth opportunities. They\u2019re always searching for the data that can lead to actionable strategies.
    <\/li>\n\n\n\n
  2. Identify opportunities for growth: <\/strong>By keeping a close eye on user data, GPMs pinpoint ways to expand the user base or boost existing user retention <\/a>and engagement. This might mean finding new markets, enhancing product features, or spotting untapped opportunities for revenue growth.
    <\/li>\n\n\n\n
  3. Run experiments: <\/strong>A\/B testing <\/a>and experimentation are key tools in the Growth PM\u2019s toolkit. They\u2019ll test hypotheses on selected user segments, analyzing feedback to refine approaches in things like user journeys or come up with a pivot strategy<\/a> if needed. This continuous loop of testing and learning helps a Growth Product Manager to optimize the product\u2019s growth trajectory.
    <\/li>\n\n\n\n
  4. Make recommendations for improvements: <\/strong>Growth PMs use the data from experiments and analysis to make concrete, data-driven recommendations for product improvements. Whether it\u2019s adding features, streamlining UX, or adjusting pricing models<\/a>, these recommendations are always aimed at pushing growth forward.<\/li>\n\n\n\n
  5. Collaborate with cross-functional teams: <\/strong>Growth PMs work with teams across Marketing, Sales, Design, and Engineering to make sure the product roadmap aligns with growth goals. This cross-functional collaboration ensures that product-led growth strategies are practical, scalable, and integrated across all areas of the business.<\/li>\n<\/ol>\n\n\n\n

    Lets not beat around the bush here. You\u2019re probably thinking that these tasks are something any Product Manager could (and often does) perform. So what\u2019s going on here? Why does the Growth Product Manager job role exist if we already have core Product Managers doing this stuff, and potentially more?

    Well, the difference lies in the focus: while core PMs manage every aspect of a product\u2019s lifecycle, Growth PMs concentrate solely on scaling that product, prioritizing strategies that yield direct business outcomes. It\u2019s a role that exists to ensure growth doesn\u2019t just happen by accident – it\u2019s engineered.

    A Product Manager might spread themselves a bit too thin across all these responsibilities. Introducing a Growth Product Manager to the mix makes sure these crucial growth-related tasks aren\u2019t missed. <\/p>\n\n\n\n

    Why does the Growth Product Manager role exist?<\/h2>\n\n\n\n

    The Growth Product Manager role is relatively new in the field of Product Management, but its fast rise speaks volumes about where SaaS and tech companies are focusing right now. In the wake of the turbulence of recent years – layoffs, budget cuts, and significant losses across tech – there\u2019s been a shift.

    Many companies that once prioritized \u201cbig-picture\u201d product development are now sharpening their focus on growth and revenue generation. It\u2019s a shift that\u2019s driving companies to create specialized roles to achieve targeted growth rather than assuming growth will simply follow great products.

    The economic pressures of recent years have effectively planted the idea that Product Managers need to prioritize business growth and not just build a product pipeline. From that need sprang the Growth Product Manager role.

    Growth PMs are all about using data and experimentation to identify and amplify what works while removing friction for users. They don\u2019t just build; they tweak, test, and amplify until the product is a steady engine for growth.

    And it\u2019s catching on fast. According to     research from Lenny Rachitsky<\/a>, Since Q1 of 2022, growth-focused roles, including Growth Product Managers, have surged by 117%, outpacing the more traditional PM roles, which rose by 103% in comparison. This growth trend is backed by companies\u2019 increasing need to scale up quickly, get to market faster, and drive metrics that show measurable, bottom-line impact.

    A Growth PM’s job, therefore, isn\u2019t just a niche focus – it\u2019s a critical response to a tech landscape where steady growth has become non-negotiable. Growth PMs are now the hot ticket for companies aiming to bounce back from tough times and find scalable ways to expand their user base and revenue.<\/p>\n\n\n\n

    The Growth Product Manager role exists to ensure companies don\u2019t just have great products\u2014they have growing ones.<\/p>\n\n\n\n

    \ud83c\udfde Source \ud83d\udc47: Lenny’s Newsletter<\/a>, Jul 23, 2024 <\/p>\n<\/div>\n\n\n\n

    <\/div>\n<\/div>\n\n\n\n
    \"A<\/figure>\n\n\n\n
    \n
    <\/div>\n\n\n\n
    \n

    Growth Product Manager vs Product Manager <\/h2>\n\n\n\n

    Here\u2019s the thing with the Growth Product Manager role. It\u2019s essentially a Product Manager with a very specific spotlight on driving growth and generating revenue. While both roles focus on solving customer problems and improving the product, the Growth Product Manager\u2019s responsibilities come with an extra emphasis. Growth is built right into the title as a constant reminder that their top priority isn\u2019t just product excellence – it\u2019s measurable growth.

    See, we think that all the stuff the Growth Product Manager role focuses on is stuff that should have been on the Product Manager\u2019s shoulders already. If you think about it, shouldn\u2019t every Product Manager be striving for growth anyway?\u00a0

    Growth Product Managers do what Product Managers are expected to do already. The difference here is that companies have made growth so central to their business goals that they\u2019ve created an entire role dedicated to ensuring it doesn\u2019t get lost in the shuffle.\u00a0 It kind of serves as a reminder of what your main, numero uno priority is.\u00a0

    Let\u2019s explain this by looking outside Product Management at a different example: Content Writing.

    Now as a Content Writer, your aim is to write quality material that engages the reader and converts them down the funnel. That kind of goes without saying. But say a Content Writer isn\u2019t doing a good enough job. There are spelling mistakes, the articles are too short, and people aren\u2019t reading or liking them, so the Content Writer gets fired.\u00a0

    After a while, the company realizes pretty quickly that they still really need a Content Writer – just a really good one that drives conversions. To make sure that they don\u2019t have the same problem again, they might post an opening for a \u201cConversion Content Writer.\u201d The addition of \u201cConversion\u201d is there to ram home that the company\u2019s priority isn\u2019t just words on a page; it\u2019s writing that drives real results.

    This is kind of what \u2018Growth\u2019 means in the Growth Product Manager role. Companies want to ensure the product actively drives revenue and user engagement, so they slap the \u201cGrowth\u201d label on the PM role. It\u2019s a way to reemphasize what\u2019s at the heart of their commercial goals: growth.

    Now, before you get your pitchforks out, this is not an attack on either Product Managers or Growth Product Managers. In fact, it\u2019s not about picking sides at all. It\u2019s about recognizing that both roles ultimately aim for growth; it\u2019s just that Growth PMs are laser-focused on commercial outcomes.

    Traditionally, Product Managers may have focused more on customer needs and feature development, prioritizing what\u2019s best for users. Growth PMs, however, might make calls based on what benefits the business most, like choosing to build features that increase revenue rather than solely meet specific customer requests.

    Regardless of title, growth is a priority for any Product Manager today, especially in product-led businesses where scaling is essential. Whether you\u2019re a PM or a Growth PM, demonstrating growth has become the name of the game. So, how do you do that?\u00a0

    Well, you can find out in our webinar with ProdPad Co-Founder Janna Bastow. Here, you\u2019ll learn how to \u2018do\u2019 Growth Product Management. Register below:
    <\/p>\n\n\n

    \n
    \n

    [Webinar] How to \u2018Do\u2019 Growth Product Management\r\n<\/p>\n <\/div>\n

    \n Save your seat<\/a>\n <\/div>\n<\/div>\n\n\n\n\n


    How Do You Become a Growth Product Manager?<\/h2>\n\n\n\n

    If you\u2019re already a Product Manager, chances are you\u2019re handling growth tasks as part of your day in the life of a Product Manager<\/a>, so in a sense, you\u2019re halfway to becoming a Growth Product Manager. That said, with many companies viewing this as a step up (and often offering a higher average salary) moving into an official Growth PM role can be an attractive goal.

    To make this leap, you\u2019ll need to prove that growth is more than just a part of your responsibilities; it\u2019s a driving focus. Show that you\u2019re actively generating measurable results, whether it\u2019s through user acquisition, retention, or revenue expansion. You\u2019ll need to illustrate a track record of growth-centric achievements, demonstrating that you understand what actions drive business impact and that you\u2019re already bringing this growth mindset into your current role.<\/p>\n\n\n\n    \n

    \n

    Janna Bastow explains exactly how to pull together a \u2018growth portfolio\u2019 to help you prove your growth credentials in our How to \u2018Do\u2019 Growth Product Management webinar. <\/p>\n <\/div>\n

    \n <\/span>\n <\/div>\n<\/a>\n\n\n\n\n

    Transitioning to Growth Product Manager typically involves a deep understanding of what makes a business tick. You need to be well-versed in engagement strategies, and the kinds of initiatives that ultimately boost the bottom line. In other words, if you want to step into this role, start by making growth the heart of your approach to Product Management.<\/p>\n\n\n\n

    Skills needed to become a Growth Product Manager<\/h3>\n\n\n\n

    To build a foundation for this role, you\u2019ll want to develop a few core skills. Most Growth Product Managers come from core PM or Business Analyst backgrounds, so if you\u2019re in one of these positions, it\u2019s a great place to start. From there, aim to gain expertise in growth-focused areas like data analysis, customer lifecycle management, and experimentation methods (e.g., A\/B testing).

    Because Growth Product Management is a newer role, what you\u2019ll do may vary between organizations. But a few core traits and skills set successful Growth PMs apart. Here\u2019s a look at what you\u2019ll need to excel:

    Curiosity and experimentation<\/strong>: Be eager to experiment, measure impact, and learn from outcomes. Growth PMs thrive on testing assumptions and exploring new ways to reach users and drive conversions.

    Analytical skills<\/strong>: Growth PMs live by the data. Strong analytical skills and a methodical approach are essential, as you\u2019ll be making     data-driven Product Management<\/a> decisions about which features and initiatives have the most growth potential.

    Customer-centric insight<\/strong>: Understanding your customer is critical. You\u2019ll need a clear grasp of their motivations, user pain points, and barriers to realizing the product\u2019s value. Growth PMs constantly think about how to reduce friction in the user experience and spend time creating documentation like     user stories<\/a> and user personas<\/a>.

    Cross-functional collaboration<\/strong>: Growth initiatives often require buy-in across multiple departments. Growth Product Managers need diplomacy to work with diverse Product Teams, Engineering, and Marketing teams, and align everyone on growth-oriented goals.     Stakeholder managemen<\/a>t is a very important skill to have.

    Effective communication<\/strong>: Communicating your     product vision<\/a> and making a compelling business case for initiatives is crucial. Growth PMs need to advocate for their priorities, explain the \u201cwhy\u201d behind their experiments, and rally growth teams around these goals.

    Ultimately, a Growth Product Manager is intensely focused on results, prioritizing efforts that maximize business impact. While these skills are valuable for any Product Manager, they\u2019re essential for Growth PMs, where every decision is rooted in the drive to scale the business.<\/p>\n\n\n\n

    What are your main KPIs as a Growth Product Manager?\u00a0<\/h2>\n\n\n\n

    When you\u2019re in the driver\u2019s seat as a Growth Product Manager, you live and breathe key performance indicators (KPIs)<\/a>. These metrics are your guiding lights, letting you know if you\u2019re being successful or not. Here\u2019s a rundown of the key KPIs that every Growth Product Manager should have on their radar:<\/p>\n\n\n\n

    1. User activation<\/h3>\n\n\n\n

    User activation<\/a> measures how quickly and effectively users are discovering and experiencing value in your product. It\u2019s often defined by the user completing a core action or reaching a certain milestone – like setting up an account, completing a profile, or creating their first project.

    The faster users experience your product\u2019s     wow moment<\/a>, the more likely they are to stick around and become loyal customers. A Growth Product Manager is laser-focused on reducing the friction that stands in the way of achieving a good activation rate.<\/p>\n\n\n\n

    2. Daily active users (DAU)<\/h3>\n\n\n\n

    Daily Active Users (DAU) is a core metric for gauging engagement. It tells you how many people are using your product daily, giving you insight into its relevance and stickiness. Growth Product Managers track DAU closely to ensure users are not only onboarded successfully but are also consistently engaged.

    Spikes or dips in DAU can reveal a lot about the product experience, and Growth PMs use this data to fine-tune features, implement retention strategies, or introduce new value-driving elements.<\/p>\n\n\n\n

    3. Customer lifetime value (CLV)<\/h3>\n\n\n\n

    Customer Lifetime Value (CLV) is all about understanding how much revenue an average customer will generate over the entire time they use your product. Growth Product Managers focus on maximizing CLV by driving retention and expanding the ways customers find value in the product. Higher CLV often means more loyal users and a steady stream of revenue – essential metrics that indicate long-term growth potential.<\/p>\n\n\n\n

    4. Customer retention rate<\/h3>\n\n\n\n

    Customer retention rate shows the percentage of users who continue to use the product over a specific period. It\u2019s a critical indicator of user satisfaction and the product\u2019s value in users\u2019 lives. Growth Product Managers focus heavily on retention because acquiring new users is just one piece of the puzzle – keeping them engaged and coming back is where sustainable growth happens. Retention rate insights often fuel strategies for nurturing user loyalty and preventing churn.<\/p>\n\n\n\n

    5. Churn rate<\/h3>\n\n\n\n

    Churn rate measures the percentage of users who leave or stop using the product over a given period. High customer churn<\/a> can point to underlying issues like lack of engagement, dissatisfaction with features, or misalignment with user needs.

    A Growth Product Manager closely monitors churn to identify when and why users are dropping off, so they can address the root causes, whether it\u2019s through improving the customer experience, rolling out new features, or re-engaging lapsed users.<\/p>\n\n\n\n

    6. Revenue Growth Rate<\/h3>\n\n\n\n

    Ultimately, Growth Product Managers are focused on driving revenue, so tracking the rate of revenue growth is essential. This KPI looks at the pace at which your revenue is increasing over time, providing a big-picture view of your product\u2019s financial health.

    Growth PMs pay close attention to this rate and work with cross-functional teams to launch initiatives that encourage users to upgrade, purchase add-ons, or renew subscriptions – anything that impacts the bottom line.

    <\/p>\n\n\n\n

    \"A<\/a><\/figure>\n\n\n\n

    Ready, Set, Grow: Wrapping Up on Growth Product Managers<\/h2>\n\n\n\n

    The Growth Product Manager role isn’t just a job – it speaks of a new way of thinking. Growth PMs are hyper-focused on outcomes that fuel user engagement and revenue, cutting through the noise to zero in on what really moves the needle. They’re like architects who don\u2019t just design a building; they actively find ways to expand, strengthen, and continuously optimize it to keep the occupants (users) happy and invested.

    Growth Product Managers bring an explicit focus on blending creative experimentation with a relentless pursuit of measurable impact. Where other PMs may juggle multiple hats, the Growth PM’s \u201chat\u201d is growth itself, ensuring that every feature, tweak, and initiative is aligned with clear business goals. This role is essential as companies adapt to dynamic markets, where the difference between staying afloat and thriving often boils down to how quickly a product can grow and adapt.

    ProdPad is the perfect Product Management tool to help you stay laser focused on driving growth outcomes. With Now-Next-Later roadmaps, linked to a full OKR management system, the entire platform is structured to align Product Teams around core business outcomes.\u00a0<\/p>\n\n\n

    \n
    \n

    Let one of our product experts show you around your new growth tool!<\/p>\n <\/div>\n

    \n Book a demo<\/a>\n <\/div>\n<\/div>\n\n<\/div>\n\n\n\n
    <\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n
    \n
    \n
    \n
    <\/div>\n
    \n
    \n

    Related terms<\/h2>\n <\/div>\n
    \n
    \n

    Product Strategist<\/a>\n <\/h3>\n

    A Product Strategist is a role that focuses on developing the long-term vision of a product or product portfolio, making sure that it aligns with the overarching business goals of an organization.<\/p>\n <\/div>\n

    \n

    Product Manager<\/a>\n <\/h3>\n

    The job of a product manager is to discover market problems, and then define what should be built within their product to solve these problems. Their goal is to improve outcomes for the people who use their product. They must identify the ideas that should deliver value for the business, then coordinate the teams needed to turn those ideas into reality. <\/p>\n <\/div>\n <\/div>\n \n \n \n <\/svg>\n Back to glossary<\/span>\n <\/a>\n <\/div>\n

    <\/div>\n <\/div>\n <\/div>\n <\/section>","protected":false},"author":46,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"pp_exclude_from_search":false},"class_list":["post-83216","pp_glossary","type-pp_glossary","status-publish","format-standard","hentry","glossary-categories-g"],"acf":[],"yoast_head":"\nWhat is a Growth Product Manager? | Definition & Overview | ProdPad<\/title>\n<meta name=\"description\" content=\"The Growth Product Manager is a new role rising fast. Learn what you need to do as a Growth Product Manager and how to become one.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodpad.com\/glossary\/growth-product-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Growth Product Manager? | Definition & Overview | ProdPad\" \/>\n<meta property=\"og:description\" content=\"The Growth Product Manager is a new role rising fast. Learn what you need to do as a Growth Product Manager and how to become one.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prodpad.com\/glossary\/growth-product-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"ProdPad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ProdPad\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-21T09:50:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2024\/11\/Fastest-Growing-Tech-Roles.png\" \/>\n\t<meta property=\"og:image:width\" content=\"856\" \/>\n\t<meta property=\"og:image:height\" content=\"586\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"What is a Growth Product Manager? | Definition & Overview | ProdPad\" \/>\n<meta name=\"twitter:description\" content=\"The Growth Product Manager is a new role rising fast. Learn what you need to do as a Growth Product Manager and how to become one.\" \/>\n<meta name=\"twitter:site\" content=\"@prodpad\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"13 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is a Growth Product Manager? | Definition & Overview | ProdPad","description":"The Growth Product Manager is a new role rising fast. Learn what you need to do as a Growth Product Manager and how to become one.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.prodpad.com\/glossary\/growth-product-manager\/","og_locale":"en_US","og_type":"article","og_title":"What is a Growth Product Manager? | Definition & Overview | ProdPad","og_description":"The Growth Product Manager is a new role rising fast. Learn what you need to do as a Growth Product Manager and how to become one.","og_url":"https:\/\/www.prodpad.com\/glossary\/growth-product-manager\/","og_site_name":"ProdPad","article_publisher":"https:\/\/www.facebook.com\/ProdPad\/","article_modified_time":"2025-03-21T09:50:50+00:00","og_image":[{"width":856,"height":586,"url":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2024\/11\/Fastest-Growing-Tech-Roles.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_title":"What is a Growth Product Manager? | Definition & Overview | ProdPad","twitter_description":"The Growth Product Manager is a new role rising fast. Learn what you need to do as a Growth Product Manager and how to become one.","twitter_site":"@prodpad","twitter_misc":{"Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.prodpad.com\/glossary\/growth-product-manager\/","url":"https:\/\/www.prodpad.com\/glossary\/growth-product-manager\/","name":"What is a Growth Product Manager? | Definition & Overview | ProdPad","isPartOf":{"@id":"https:\/\/www.prodpad.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.prodpad.com\/glossary\/growth-product-manager\/#primaryimage"},"image":{"@id":"https:\/\/www.prodpad.com\/glossary\/growth-product-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2024\/11\/Fastest-Growing-Tech-Roles.png","datePublished":"2024-11-15T11:08:06+00:00","dateModified":"2025-03-21T09:50:50+00:00","description":"The Growth Product Manager is a new role rising fast. Learn what you need to do as a Growth Product Manager and how to become one.","breadcrumb":{"@id":"https:\/\/www.prodpad.com\/glossary\/growth-product-manager\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.prodpad.com\/glossary\/growth-product-manager\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prodpad.com\/glossary\/growth-product-manager\/#primaryimage","url":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2024\/11\/Fastest-Growing-Tech-Roles.png","contentUrl":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2024\/11\/Fastest-Growing-Tech-Roles.png","width":856,"height":586,"caption":"A graph from Lenny Rachitsky showing that Growth Product Manager and related roles are the fast growing position in the industry"},{"@type":"BreadcrumbList","@id":"https:\/\/www.prodpad.com\/glossary\/growth-product-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Product management glossary","item":"https:\/\/www.prodpad.com\/glossary\/"},{"@type":"ListItem","position":2,"name":"Growth Product Manager"}]},{"@type":"WebSite","@id":"https:\/\/www.prodpad.com\/#website","url":"https:\/\/www.prodpad.com\/","name":"ProdPad","description":"Product Management Software","publisher":{"@id":"https:\/\/www.prodpad.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.prodpad.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.prodpad.com\/#organization","name":"ProdPad","url":"https:\/\/www.prodpad.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prodpad.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2018\/12\/blue-full.png","contentUrl":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2018\/12\/blue-full.png","width":2050,"height":400,"caption":"ProdPad"},"image":{"@id":"https:\/\/www.prodpad.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ProdPad\/","https:\/\/x.com\/prodpad","https:\/\/instagram.com\/prodpad","https:\/\/www.linkedin.com\/company\/prodpad\/","https:\/\/www.youtube.com\/channel\/UCXHOx5Ed-6sHPujypIlhdMA"]}]}},"_links":{"self":[{"href":"https:\/\/www.prodpad.com\/wp-json\/wp\/v2\/pp_glossary\/83216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prodpad.com\/wp-json\/wp\/v2\/pp_glossary"}],"about":[{"href":"https:\/\/www.prodpad.com\/wp-json\/wp\/v2\/types\/pp_glossary"}],"author":[{"embeddable":true,"href":"https:\/\/www.prodpad.com\/wp-json\/wp\/v2\/users\/46"}],"wp:attachment":[{"href":"https:\/\/www.prodpad.com\/wp-json\/wp\/v2\/media?parent=83216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}