{"id":82292,"date":"2024-07-16T13:37:11","date_gmt":"2024-07-16T12:37:11","guid":{"rendered":"https:\/\/www.prodpad.com\/?post_type=pp_downloads&#038;p=82292"},"modified":"2024-10-08T09:43:31","modified_gmt":"2024-10-08T08:43:31","slug":"market-requirements-document","status":"publish","type":"pp_downloads","link":"https:\/\/www.prodpad.com\/downloads\/market-requirements-document\/","title":{"rendered":"Market Requirements Document"},"content":{"rendered":"\n<section class=\"page-section content-dark\" style=\"\"><div class=\"container\">\n<h1 class=\"wp-block-heading has-text-align-center\" id=\"h-download-your-free-market-requirements-document-template\"><strong>Download your FREE<\/strong> <br><strong>Market Requirements Document Template<\/strong><\/h1>\n\n\n\n<div class=\"row\">\n<div class=\"col-6 is-style-emphasis\"><div class=\"col__style\">\n<p>Use our editable template to create an MRD for your product and set your team up for success!<\/p>\n\n\n\n  <div class=\"pp-hubspot-form\" id=\"pp-hbsp-form-ac10e619-7b85-4b86-a511-fa3fe1f335fe\">\n\t<script>\n\twindow.addEventListener(\"DOMContentLoaded\", function(){\n\t\thbspt.forms.create({\n      portalId: \"6306234\",\n      formId: \"ac10e619-7b85-4b86-a511-fa3fe1f335fe\",\n      target:\"#pp-hbsp-form-ac10e619-7b85-4b86-a511-fa3fe1f335fe\",\n      submitButtonClass: \"btn btn--primary\",\n      cssClass: \"\"\n    });\n\t});\n\t<\/script><\/div>\n  <\/div><\/div>\n\n\n\n<div class=\"col-6\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"654\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2024\/07\/MRD-Pack-shot-1-1024x654.png\" alt=\"\" class=\"wp-image-82294\" srcset=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2024\/07\/MRD-Pack-shot-1-1024x654.png 1024w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2024\/07\/MRD-Pack-shot-1-300x192.png 300w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2024\/07\/MRD-Pack-shot-1-768x491.png 768w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2024\/07\/MRD-Pack-shot-1.png 1282w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"page-section content-dark\" style=\"background-color:#e7f4f9\"><div class=\"container\">\n<div class=\"row\">\n<div class=\"col-7\">\n<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-why-you-need-this-template\">Why you need this template<\/h3>\n\n\n\n<p>Get everyone on the same page when it comes to a new market opportunity with a detailed and thorough Market Requirements Document. Use our editable template and simply answer the questions to quickly and easily outline the all-important information everyone needs to know. Map out the market, assess the demand, explain the problem to solve and give a broad overview of your intended solution.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>With this MRD template you\u2019ll find guidance on\u2026<\/p>\n\n\n\n<div class=\"content\">\n<ul class=\"is-style-tick has-medium-font-size wp-block-list\">\n<li>Why you need an MRD<\/li>\n\n\n\n<li>What research and information you\u2019ll need to gather&nbsp;<\/li>\n\n\n\n<li>How to outline the market&nbsp;<\/li>\n\n\n\n<li>What to include about the target persona<\/li>\n\n\n\n<li>The important questions to answer about the problem to solve<\/li>\n\n\n\n<li>How to communicate the value and size of the opportunity<\/li>\n\n\n\n<li>What competitor analysis to include<\/li>\n\n\n\n<li>And more<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-5 is-style-with-squircle\"><div class=\"col__style\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1118\" height=\"728\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2022\/12\/Portfolio-canvas-upsell-1-1.png\" alt=\"\" class=\"wp-image-79389\" srcset=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2022\/12\/Portfolio-canvas-upsell-1-1.png 1118w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2022\/12\/Portfolio-canvas-upsell-1-1-300x195.png 300w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2022\/12\/Portfolio-canvas-upsell-1-1-1024x667.png 1024w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2022\/12\/Portfolio-canvas-upsell-1-1-768x500.png 768w\" sizes=\"auto, (max-width: 1118px) 100vw, 1118px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<div class=\"page-section content-dark\" style=\"\"><div class=\"container\">\n<div class=\"row has-vert-align-center\">\n<div class=\"col-2\">\n<div class=\"content has-text-align-center is-style-wide\">\n<figure class=\"wp-block-image size-medium is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2019\/08\/Janna-Bastow-300x300.png\" alt=\"Janna Bastow\" class=\"wp-image-8182\" srcset=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2019\/08\/Janna-Bastow-300x300.png 300w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2019\/08\/Janna-Bastow-150x150.png 150w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2019\/08\/Janna-Bastow-48x48.png 48w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2019\/08\/Janna-Bastow-96x96.png 96w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2019\/08\/Janna-Bastow.png 720w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"col\">\n<h3 class=\"wp-block-heading\" id=\"h-about-the-author\">About the author<\/h3>\n\n\n\n<p><strong><a href=\"https:\/\/www.prodpad.com\/blog\/author\/janna-bastow\/\">Janna Bastow<\/a><\/strong> is co-founder and CEO of ProdPad, software that helps product managers plan and deliver better products. Janna has organized ProductTank events worldwide and is a founder of Mind The Product, a global community of product managers. She likes to inspire great product conversations by asking: \u201cWhat problem are you trying to solve?\u201d<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"menu_order":5,"template":"","meta":{"_acf_changed":true,"pp_exclude_from_search":false},"class_list":["post-82292","pp_downloads","type-pp_downloads","status-publish","hentry","download-categories-template"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Market Requirements Document | ProdPad<\/title>\n<meta name=\"description\" content=\"Outline the market opportunity for a new product or feature using our document and set your team up for success!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodpad.com\/downloads\/market-requirements-document\/\" \/>\n<meta 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