When Ryan Troll and his associates at ProductMaven kick off their accelerator program with a new client, their goal is to leave that client three to six months later with a fully operational product team.<\/p>\n\n\n\n
ProductMaven is a product consultancy that swoops in to rescue struggling companies \u2013 both startups and Fortune 500 \u2013 and works with them to develop a healthy product culture. Their team of product leaders train business leaders to adopt a product mindset, develop an initial product strategy and even help them recruit their first product hire.<\/p>\n\n\n\n
Executives are used to seeing problems from one perspective, so we start by just making product ideas more visible to everyone. With ProdPad, you can physically put ideas in front of everybody and have transparent discussions. That gives people an excuse to reach beyond their usual circles and talk to different stakeholders. It\u2019s a small but important shift.<\/p><\/blockquote>\n\n\n\n
\u201cWe go to legacy-based companies feeling the pinch from startups like us and make them more competitive,\u201d he explains. \u201cWe\u2019ll come in and help bigger clients reinvent a product they already have, but we also take startups through the rigors of bringing their first product to market.\u201d<\/p>\n\n\n\n
No matter what the size or complexity of their client, ProductMaven brings in ProdPad to help them gradually introduce the product management process into each business they work with.<\/p>\n\n\n\n
Here\u2019s why ProductMaven counts on ProdPad to turn product chaos into organization.<\/p>\n\n\n\n
Establish a relationship between the \u201cfrontline\u201d and the C-suite<\/h3>\n\n\n\n
\u201cStakeholder management is messy \u2013 we walk into a lot of tense situations,\u201d says Ryan. \u201cSometimes the CEO has an iron grip on the product and everyone else is frustrated that their ideas are falling on deaf ears.\u201d<\/p>\n\n\n\n
Ryan and his team use ProdPad to introduce a line of communication between the C-suite and teams working on the front lines with customers, like customer support, sales and account management.<\/p>\n\n\n\n
\u201cThese executives are used to seeing problems from one perspective. So we start by just making product ideas more visible to everyone,\u201d he explains. \u201cWith ProdPad, you can physically put ideas in front of everybody and have transparent discussions. That gives people an excuse to reach beyond their usual circles and talk to different stakeholders. It\u2019s a small but important shift.\u201d<\/p>\n\n\n\n
Ryan says introducing internal transparency is the best way to adopt product into an organization. Communication and transparency is a new concept for many of the companies that he has worked with, but they welcome the change because they quickly recognize that both ideas and decisions are moving through the pipeline more quickly.<\/p>\n\n\n\n
\u201cIt usually all comes down to solving a communication problem. That\u2019s really how we get change moving in an organization,\u201d he adds.<\/p>\n\n\n\n
Building a product culture for the first time<\/h3>\n\n\n\n
Ryan also brings in ProdPad to help clients are having trouble finding their way forward.<\/p>\n\n\n\n
\u201cWe were recently working with one client that was just spinning their wheels for a year and a half, wasting money. They hadn\u2019t launched anything!\u201d he says.<\/p>\n\n\n\n
For that client, Ryan designed an accelerator program that would focus on entirely on the minimum requirements to get their product to market. He brought in ProdPad to get the team used to sharing ideas with each other in the product backlog. Until then, they had been working from separate and sometimes conflicting backlogs \u2013 a big blocker for them.<\/p>\n\n\n\n
As they became comfortable with that level of visibility, Ryan helped them start to think about how to bring in customer feedback to help them weigh their priorities.<\/p>\n\n\n\n
Customer feedback can be linked to ideas in ProdPad \u2013 and that made it possible for everyone to visualize which ideas in the product backlog were the most important to customers.<\/p>\n\n\n\n
Finally, Ryan led a product planning session with the company to organize these ideas for their roadmap.<\/p>\n\n\n\n
\u201cWhen we shared the roadmap with the company, it was like night and day. People were talking, getting excited about sharing ideas. We\u2019d really built a conversation across the product team,\u201d he says.<\/p>\n\n\n\n
\u201cProdPad was our backbone through that time. It gave us rails to really think through the steps of planning a roadmap, manage expectations and teach our clients how to work.\u201d<\/p>\n\n\n\n
Ryan acknowledges that though every company and every team has its own unique set of challenges, the basics stay the same. As ProductMaven grows and takes on more clients, ProdPad remains a key part of their success.<\/p>\n\n\n\n
\n\n\n\n<\/p>\n","protected":false},"featured_media":8212,"menu_order":0,"template":"","meta":{"_acf_changed":false,"pp_customer_story_meta":{"logo":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2020\/06\/logo-productmaven.svg","hero_content":"How ProductMaven Turns Product Chaos Into Process","hero_bg":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2020\/06\/hero-productmaven.jpg","contact_title":"Ryan Troll","contact_desc":"Cofounder & CEO","contact_img":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2020\/06\/contact-productmaven.png"}},"pp_uni_tag":[],"class_list":["post-8219","pp_customer_story","type-pp_customer_story","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n
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