{"id":79462,"date":"2022-12-20T13:14:16","date_gmt":"2022-12-20T13:14:16","guid":{"rendered":"https:\/\/www.prodpad.com\/?p=79462"},"modified":"2025-01-13T16:25:42","modified_gmt":"2025-01-13T16:25:42","slug":"swot-analysis-product","status":"publish","type":"post","link":"https:\/\/www.prodpad.com\/blog\/swot-analysis-product\/","title":{"rendered":"How to do a SWOT Analysis of a Product"},"content":{"rendered":"\n<p>Stick with us on this, but\u2026 Imagine for a minute that you\u2019ve been talking up your famous spaghetti alfredo recipe.&nbsp;<br><br>It\u2019s the best recipe in your arsenal, and everyone loves it. You make it at every get-together. And then one day, a relative says they\u2019re bringing their new partner to meet the family \u2013 a new partner who just so happens to be a <em>Michelin-starred chef<\/em>. Everyone\u2019s expecting alfredo.&nbsp;<br><br>Welcome to the big leagues.<br><br>In preparation, you\u2019d probably plate up that pasta in private, taste it like a scientist and give it a thorough analysis, right? What\u2019s good about it? What doesn\u2019t work? What might the chef pick apart? And how can you improve the taste?<br><br>In essence, this is a SWOT analysis of a product.&nbsp;<br><br>Don\u2019t worry; we\u2019ll drop the spaghetti simile now. The point is: SWOT analysis is all about putting a product, service, company, or, well, <em>recipe<\/em> under the microscope to help develop new strategies.&nbsp;<br><br>Come with us while we uncover how and why you might do that for a product, and what can be learned as a result.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-in-this-article-we-ll-follow-the-following-topics\">In this article, we\u2019ll follow the following topics:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What is SWOT Analysis?<\/li>\n\n\n\n<li>Why do a SWOT analysis of a product?<\/li>\n\n\n\n<li>SWOT analysis of a new product<\/li>\n\n\n\n<li>SWOT analysis of an old product<\/li>\n\n\n\n<li>Why SWOT analysis of a product is so important for product managers<\/li>\n\n\n\n<li>Product SWOT analysis example<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"801\" height=\"442\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2022\/12\/SWOT-ANALYSIS-OF-A-PRODUCT.png\" alt=\"What is SWOT Analysis of a product?\" class=\"wp-image-79463\" style=\"width:601px;height:332px\" srcset=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2022\/12\/SWOT-ANALYSIS-OF-A-PRODUCT.png 801w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2022\/12\/SWOT-ANALYSIS-OF-A-PRODUCT-300x166.png 300w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2022\/12\/SWOT-ANALYSIS-OF-A-PRODUCT-768x424.png 768w\" sizes=\"auto, (max-width: 801px) 100vw, 801px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-swot-analysis\">What is SWOT analysis?<\/h2>\n\n\n\n<p>SWOT is a framework for analysis that can help you discover USPs, areas for improvement, and fresh strategies.<br><br>It stands for Strengths, Weaknesses, Opportunities, and Threats:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-strengths\">Strengths<\/h3>\n\n\n\n<p>This is what\u2019s working. It\u2019s what currently sets whatever it is you\u2019re analyzing apart from the rest of the pack. Building out a list of strengths isn\u2019t bragging; it\u2019s recognition that you deserve your spot in the market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-weaknesses\">Weaknesses<\/h3>\n\n\n\n<p>Identifying weaknesses involves removing any bias and being as objective as possible. What\u2019s not working here? What do the negative reviews have in common? What do you know needs to be added?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-opportunities\">Opportunities<\/h3>\n\n\n\n<p>These are external and internal factors that can be used to your advantage. To revisit the spaghetti alfredo metaphor for a second: an opportunity might be that there\u2019s a sale on pasta makers, so maybe you can spin up your own fresh noodles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-threats\">Threats<\/h3>\n\n\n\n<p>Are your competitors edging ahead in any particular area? Is a new upstart company doing what you do but cheaper? Or are there any other factors \u2013&nbsp;staffing, stock, market trends, etc. \u2013 that pose upcoming challenges?<br><br>SWOT analysis of a product is about taking that framework and applying it just to that offering (as opposed to your company as a whole). It\u2019s about picking it apart from a technical, industry, and user perspective to find avenues for improvement, potential marketing strategies, must-have new features, and potential commercial challenges.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.prodpad.com\/downloads\/prioritization-guide\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"240\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2023\/07\/ProdPad-Prioritization-Framework-eBook-1024x240.png\" alt=\"The definitive collection of prioritization frameworks from ProdPad product management software\" class=\"wp-image-80814\" srcset=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2023\/07\/ProdPad-Prioritization-Framework-eBook-1024x240.png 1024w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2023\/07\/ProdPad-Prioritization-Framework-eBook-300x70.png 300w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2023\/07\/ProdPad-Prioritization-Framework-eBook-768x180.png 768w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2023\/07\/ProdPad-Prioritization-Framework-eBook.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-do-a-swot-analysis-of-a-product\">Why do a SWOT analysis of a product?<\/h2>\n\n\n\n<p>Why is SWOT analysis important? Well, unless you\u2019re the CEO of Paper Bags Inc, your product(s) should be ever-changing and evolving alongside the market. The roadmap should be long, robust, and built on insight rather than whims.&nbsp;<br><br>SWOT analysis helps uncover that insight. It\u2019s how you honestly evaluate a product from every angle, taking external and internal factors into account to build useful strategies for teams across the whole business.<br><br>Each section of the SWOT framework can provide useful <a href=\"https:\/\/www.prodpad.com\/blog\/product-strategy-document\/\">strategic<\/a> insight that you might otherwise miss with your heads kept down. It can surface features that should be added to keep pace with market trends, and it can help product teams realize where the wind is blowing.<br><br>It can even help find opportunities for new products that can be built into your existing portfolio, or help cement the use case for one you\u2019ve got in the pipeline. Threats and opportunities, meanwhile, can be the building blocks of your ongoing product roadmap.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-do-a-swot-analysis\">How to do a SWOT analysis<\/h2>\n\n\n\n<p>We\u2019ll go into detail on how this differs for new or existing products in a minute, but here\u2019s a very quick overview.<br><br>A SWOT analysis is usually laid out in a table, so you can see everything in one place and draw conclusions about how various elements might interact.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Strengths<\/strong><\/td><td><strong>Weaknesses<\/strong><\/td><td><strong>Opportunities<\/strong><\/td><td><strong>Threats<\/strong><\/td><\/tr><tr><td>Your\u2026<\/td><td>\u2026insights<\/td><td>\u2026go<\/td><td>\u2026here<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>As to how you actually fill out each section? It\u2019ll be a mix of a multitude of informational verticals that all go hand-in-hand with good old gut instinct:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Market research<\/li>\n\n\n\n<li>Customer feedback<\/li>\n\n\n\n<li>Reviews and media feedback<\/li>\n\n\n\n<li>Competitor analysis<\/li>\n\n\n\n<li>Product knowledge<\/li>\n<\/ul>\n\n\n\n<p>Thorough research will get you most of the way there, and your own knowledge about your offering will take you the rest of the way. It\u2019s often useful for stakeholders from a variety of teams to be involved in the process, as they\u2019ll be able to offer SWOT insight that others might miss.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-swot-analysis-of-a-new-product\">SWOT analysis of a new product<\/h2>\n\n\n\n<p>If you\u2019re bringing a brand new product to <a href=\"https:\/\/www.prodpad.com\/blog\/calculate-market-share-product\/\">market<\/a>, SWOT analysis can help you firm up its positioning, price, and overall go-to-market strategy. Here\u2019s how:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-new-product-strengths\">New product: Strengths<\/h3>\n\n\n\n<p>With a new product, you don\u2019t yet have empirical evidence around its strengths. Instead, you ought to build a list of strengths that it offers customers as a proposition, based on real-world research. That usually involves conducting surveys and focus groups and clarifying what\u2019s missing in the market. If your product fills those gaps, then there are your strengths.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-new-product-weaknesses\">New product: Weaknesses<\/h3>\n\n\n\n<p>There are several weaknesses inherent to new products. For a start, you may not have the cost efficiency that some more established rivals enjoy, which could affect your pricing strategy. Beyond this, though, you\u2019ll be in a battle to build awareness and loyalty; others might have this in spades, but newcomer products can\u2019t rest on their laurels when it comes to driving awareness. Weaknesses for new products aren\u2019t failings, though; they\u2019re what fuel opportunities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-new-product-opportunities\">New product: Opportunities<\/h3>\n\n\n\n<p>Newness is a baked-in opportunity. You\u2019ve got potential newsworthiness that established products don\u2019t, you can align yourself with influential early adopters, and you may even be able to emerge as a leader in terms of cost. New products can find opportunities by simply being novel in the market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-new-product-threats\">New product: Threats<\/h3>\n\n\n\n<p>The market is your threat. Or really, what it does <em>next<\/em>. If your product is a smash hit, then larger competitors will move quickly to emulate your success. That means your biggest threat might be having to pivot to a backup plan in terms of price, value, or features. It\u2019s like chess: there are always threats, so try and think three moves ahead.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-swot-analysis-of-an-existing-product\">SWOT analysis of an existing product<\/h2>\n\n\n\n<p>Existing products can benefit from a spot of SWOT too because the insights you garner can help you reposition and plan for potential future challenges. Here\u2019s how:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-existing-product-strengths\">Existing product: Strengths<\/h3>\n\n\n\n<p>Your product\u2019s key strengths should be there for all to see, right on your website\u2019s product page. But as an established product, you might also have strengths built around its current usage data or proliferation. For example, you might have excellent customer retention, or you may have great partnerships in place that make your product look even more compelling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-existing-product-weaknesses\">Existing product: Weaknesses<\/h3>\n\n\n\n<p>You may already be aware of your product\u2019s core weaknesses, but it\u2019s worth including them even if planned future rollouts are set to address them. Just remember: you\u2019re checking for weaknesses within the context of your closest rivals as well as the broader market.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-existing-product-opportunities\">Existing product: Opportunities<\/h3>\n\n\n\n<p>Opportunities here are growth areas. You may be meeting the demands of a specific set of customers, but how can you evolve the product (or create a new one) that can meet the needs of ones you\u2019ve yet to acquire? New technology can be an opportunity, too, so long as you\u2019re quick to adopt it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-existing-product-threats\">Existing product: Threats<\/h3>\n\n\n\n<p>Your threats will likely be similar here regardless if your product is brand new or thoroughly entrenched. The machinations of both the market and your competitors are your threats, as are unchecked weaknesses that are left too long. Technology, changing consumer habits, and emerging startups are often your biggest threats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-swot-analysis-of-a-product-is-so-important-for-product-managers\">Why SWOT analysis of a product is so important for product managers<\/h2>\n\n\n\n<p>Whether your product is about to burst onto the scene or it\u2019s been out in the wild for some time, product managers will find it hugely beneficial to conduct a SWOT analysis, for a few fundamental reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It helps cement what\u2019s working well<\/li>\n\n\n\n<li>It highlights areas for improvement<\/li>\n\n\n\n<li>It helps understand the wider market<\/li>\n<\/ul>\n\n\n\n<p>Doing this exercise allows product managers to focus on areas where they have a competitive advantage and develop strategies to overcome their weaknesses.&nbsp;<br><br>For example, if a product has a relatively high price point, a product manager might consider lowering the price or offering discounts to make it more competitive. If a product is facing increased competition, a product manager may consider developing new features or improving the quality of the product to make it more competitive.<br><br>In other words, by understanding the external and internal factors that could provide a competitive advantage, product managers can develop strategies to capitalize on these opportunities.&nbsp;<br><br>Importantly, once you\u2019ve identified the core tenets of your SWOT, a key step is to analyze how they interact with each other. For example, a product&#8217;s strengths could help it capitalize on an opportunity, while any weaknesses may make it vulnerable to a threat. By clocking these interactions, product managers can develop a fuller understanding of areas for improvement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-in-summary\">In summary\u2026<\/h3>\n\n\n\n<p>SWOT analysis is a valuable tool for product managers looking to evaluate and improve their products. By considering strengths, weaknesses, opportunities, and threats together as interacting characteristics, product managers gain a more comprehensive understanding and identify areas for improvement. And by taking a step back and conducting a SWOT analysis on a regular basis, product managers can help keep products ahead of the competition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-product-swot-analysis-example\">Product SWOT analysis: example<\/h2>\n\n\n\n<p>Don\u2019t worry, this won&#8217;t be about spaghetti alfredo. Instead let\u2019s dream up a brand new digital comms and IM platform for enterprises, called <em>Stack<\/em>. Stack is a rival to Slack, offering a bunch of the same features but at a lower price, and we\u2019re still developing some other core features as part of our roadmap.<br><br>Here\u2019s how our product SWOT analysis might shake out:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Strengths<\/strong><\/td><td><strong>Weaknesses<\/strong><\/td><td><strong>Opportunities<\/strong><\/td><td><strong>Threats<\/strong><\/td><\/tr><tr><td>User-friendly interface<\/td><td>Limited integrations with third-party tools<\/td><td>Expanding into new markets, such as the education sector<\/td><td>Competition from established players like Slack<\/td><\/tr><tr><td>Competitive pricing<\/td><td>Limited customization options<\/td><td>Partnering with other businesses to offer bundled services<\/td><td>Potential for security breaches<\/td><\/tr><tr><td>Strong focus on collaboration and teamwork<\/td><td>Limited storage space<\/td><td>Developing new features and functionality to improve user experience<\/td><td>User migration to other collaboration platforms<\/td><\/tr><tr><td>Available on multiple devices<\/td><td>Lack of in-app video conferencing<\/td><td>Leveraging positive customer reviews and word-of-mouth to improve brand awareness<\/td><td>Potential for technical glitches and downtime<\/td><\/tr><tr><td>Multiple language support<\/td><td>Limited customer support options<\/td><td>Offering free trials and demos to attract new users<\/td><td>Regulatory changes in the technology industry<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>If that was our resulting SWOT, then our next job would be to see which factors interact with, negate or complement others, and draw out some insights that we can act on. Here are just a couple of examples:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-implementing-missing-features-is-a-priority\">1. Implementing missing features is a priority<\/h4>\n\n\n\n<p>User migration is an issue \u2013&nbsp;as is competition from Slack \u2013 and it might be down to the fact that we currently have a lack of video conferencing and a limited amount of user storage. So let\u2019s make adding best-in-class conferencing and tiered storage a priority, then track user migration post-rollout to the previous quarter.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-our-pricing-can-help-us-find-new-markets\">2. Our pricing can help us find new markets<\/h4>\n\n\n\n<p>We\u2019re competitively priced compared to Slack, and we have great language support out of the box. So we could pivot slightly to try and capture the educational sector \u2013 specifically, in emerging markets. In fact, this might help turn some of our weaknesses into strengths, if we determine that the educational sector doesn\u2019t require all the meat and potatoes found in enterprise apps.<br><br>Obviously, those are just example insights based on examples SWOT findings \u2013&nbsp;for an example company. Yours will be different, but you should be able to take what\u2019s on your table and turn it into an actionable business strategy. If you can\u2019t, you might not have enough insight from market research, focus groups, or <a href=\"https:\/\/www.prodpad.com\/features\/customer-feedback\/\">customer feedback<\/a> to fill out each section honestly.<br><br>Ultimately, your SWOT analysis is an enabler for positive product change that can help you carve out a larger slice of the market, and win over new fans.<br><br>And the same thing goes for your spaghetti alfredo.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.prodpad.com\/downloads\/product-okr-course\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"240\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2023\/04\/OKR-banner_Blogs-1280x300-1-1024x240.png\" alt=\"Free OKR course\" class=\"wp-image-80386\" srcset=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2023\/04\/OKR-banner_Blogs-1280x300-1-1024x240.png 1024w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2023\/04\/OKR-banner_Blogs-1280x300-1-300x70.png 300w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2023\/04\/OKR-banner_Blogs-1280x300-1-768x180.png 768w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2023\/04\/OKR-banner_Blogs-1280x300-1.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Stick with us on this, but\u2026 Imagine for a minute that you\u2019ve been talking up your famous spaghetti alfredo recipe.&nbsp; It\u2019s the best recipe in your arsenal, and everyone loves&hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5229],"tags":[],"pp_uni_tag":[],"class_list":["post-79462","post","type-post","status-publish","format-standard","hentry","category-measuring-success"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to do a SWOT Analysis of a Product | ProdPad<\/title>\n<meta name=\"description\" content=\"We all know SWOT analysis is important, but do you know exactly how to do a SWOT analysis of a product? Follow along for examples.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodpad.com\/blog\/swot-analysis-product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to do a SWOT Analysis of a Product | ProdPad\" \/>\n<meta property=\"og:description\" content=\"We all know SWOT analysis is important, but do you know exactly how to do a SWOT analysis of a product? Follow along for examples.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prodpad.com\/blog\/swot-analysis-product\/\" \/>\n<meta property=\"og:site_name\" content=\"ProdPad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ProdPad\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/bastow\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-20T13:14:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-13T16:25:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2022\/12\/SWOT.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2040\" \/>\n\t<meta property=\"og:image:height\" content=\"1100\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Janna Bastow\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"We all know SWOT analysis is important, but do you know exactly how to do a SWOT analysis of a product? Follow along for examples.\" \/>\n<meta name=\"twitter:creator\" content=\"@simplybastow\" \/>\n<meta name=\"twitter:site\" content=\"@prodpad\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Janna Bastow\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to do a SWOT Analysis of a Product | ProdPad","description":"We all know SWOT analysis is important, but do you know exactly how to do a SWOT analysis of a product? Follow along for examples.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.prodpad.com\/blog\/swot-analysis-product\/","og_locale":"en_US","og_type":"article","og_title":"How to do a SWOT Analysis of a Product | ProdPad","og_description":"We all know SWOT analysis is important, but do you know exactly how to do a SWOT analysis of a product? Follow along for examples.","og_url":"https:\/\/www.prodpad.com\/blog\/swot-analysis-product\/","og_site_name":"ProdPad","article_publisher":"https:\/\/www.facebook.com\/ProdPad\/","article_author":"https:\/\/www.facebook.com\/bastow","article_published_time":"2022-12-20T13:14:16+00:00","article_modified_time":"2025-01-13T16:25:42+00:00","og_image":[{"width":2040,"height":1100,"url":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2022\/12\/SWOT.png","type":"image\/png"}],"author":"Janna Bastow","twitter_card":"summary_large_image","twitter_description":"We all know SWOT analysis is important, but do you know exactly how to do a SWOT analysis of a product? Follow along for examples.","twitter_creator":"@simplybastow","twitter_site":"@prodpad","twitter_misc":{"Written by":"Janna Bastow","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.prodpad.com\/blog\/swot-analysis-product\/#article","isPartOf":{"@id":"https:\/\/www.prodpad.com\/blog\/swot-analysis-product\/"},"author":{"name":"Janna Bastow","@id":"https:\/\/www.prodpad.com\/#\/schema\/person\/ceec8b615b0ad09e9199ba2fa8545e8c"},"headline":"How to do a SWOT Analysis of a Product","datePublished":"2022-12-20T13:14:16+00:00","dateModified":"2025-01-13T16:25:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.prodpad.com\/blog\/swot-analysis-product\/"},"wordCount":2152,"commentCount":0,"publisher":{"@id":"https:\/\/www.prodpad.com\/#organization"},"image":{"@id":"https:\/\/www.prodpad.com\/blog\/swot-analysis-product\/#primaryimage"},"thumbnailUrl":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2022\/12\/SWOT-ANALYSIS-OF-A-PRODUCT.png","articleSection":["Measuring Success"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.prodpad.com\/blog\/swot-analysis-product\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.prodpad.com\/blog\/swot-analysis-product\/","url":"https:\/\/www.prodpad.com\/blog\/swot-analysis-product\/","name":"How to do a SWOT Analysis of a Product | ProdPad","isPartOf":{"@id":"https:\/\/www.prodpad.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.prodpad.com\/blog\/swot-analysis-product\/#primaryimage"},"image":{"@id":"https:\/\/www.prodpad.com\/blog\/swot-analysis-product\/#primaryimage"},"thumbnailUrl":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2022\/12\/SWOT-ANALYSIS-OF-A-PRODUCT.png","datePublished":"2022-12-20T13:14:16+00:00","dateModified":"2025-01-13T16:25:42+00:00","description":"We all know SWOT analysis is important, but do you know exactly how to do a SWOT analysis of a product? Follow along for examples.","breadcrumb":{"@id":"https:\/\/www.prodpad.com\/blog\/swot-analysis-product\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.prodpad.com\/blog\/swot-analysis-product\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prodpad.com\/blog\/swot-analysis-product\/#primaryimage","url":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2022\/12\/SWOT-ANALYSIS-OF-A-PRODUCT.png","contentUrl":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2022\/12\/SWOT-ANALYSIS-OF-A-PRODUCT.png","width":801,"height":442},{"@type":"BreadcrumbList","@id":"https:\/\/www.prodpad.com\/blog\/swot-analysis-product\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Latest Blogs","item":"https:\/\/www.prodpad.com\/blog\/category\/latest-blogs\/"},{"@type":"ListItem","position":2,"name":"Measuring Success","item":"https:\/\/www.prodpad.com\/blog\/category\/latest-blogs\/measuring-success\/"},{"@type":"ListItem","position":3,"name":"How to do a SWOT Analysis of a Product"}]},{"@type":"WebSite","@id":"https:\/\/www.prodpad.com\/#website","url":"https:\/\/www.prodpad.com\/","name":"ProdPad","description":"Product Management Software","publisher":{"@id":"https:\/\/www.prodpad.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.prodpad.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.prodpad.com\/#organization","name":"ProdPad","url":"https:\/\/www.prodpad.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.prodpad.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2018\/12\/blue-full.png","contentUrl":"https:\/\/www.prodpad.com\/wp-content\/uploads\/2018\/12\/blue-full.png","width":2050,"height":400,"caption":"ProdPad"},"image":{"@id":"https:\/\/www.prodpad.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ProdPad\/","https:\/\/x.com\/prodpad","https:\/\/instagram.com\/prodpad","https:\/\/www.linkedin.com\/company\/prodpad\/","https:\/\/www.youtube.com\/channel\/UCXHOx5Ed-6sHPujypIlhdMA"]},{"@type":"Person","@id":"https:\/\/www.prodpad.com\/#\/schema\/person\/ceec8b615b0ad09e9199ba2fa8545e8c","name":"Janna Bastow","description":"Janna Bastow is co-founder of ProdPad, software that helps product managers plan and deliver better products. Janna also organizes ProductTank events around the world, including Mind The Product, a global community of product managers. She likes to inspire great product conversations by asking: \u201cWhat problem are you trying to solve?\u201d","sameAs":["https:\/\/www.facebook.com\/bastow","https:\/\/x.com\/simplybastow"],"url":"https:\/\/www.prodpad.com\/blog\/author\/janna-bastow\/"}]}},"_links":{"self":[{"href":"https:\/\/www.prodpad.com\/wp-json\/wp\/v2\/posts\/79462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.prodpad.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.prodpad.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.prodpad.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.prodpad.com\/wp-json\/wp\/v2\/comments?post=79462"}],"version-history":[{"count":0,"href":"https:\/\/www.prodpad.com\/wp-json\/wp\/v2\/posts\/79462\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.prodpad.com\/wp-json\/wp\/v2\/media?parent=79462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.prodpad.com\/wp-json\/wp\/v2\/categories?post=79462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.prodpad.com\/wp-json\/wp\/v2\/tags?post=79462"},{"taxonomy":"pp_uni_tag","embeddable":true,"href":"https:\/\/www.prodpad.com\/wp-json\/wp\/v2\/pp_uni_tag?post=79462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}