{"id":77306,"date":"2021-12-15T14:16:10","date_gmt":"2021-12-15T14:16:10","guid":{"rendered":"https:\/\/www.prodpad.com\/?p=77306"},"modified":"2025-01-13T16:26:04","modified_gmt":"2025-01-13T16:26:04","slug":"timeline-roadmap-issues","status":"publish","type":"post","link":"https:\/\/www.prodpad.com\/blog\/timeline-roadmap-issues\/","title":{"rendered":"Trapped in the Vicious Cycle of the Timeline Roadmap"},"content":{"rendered":"\n<p>You hear me go on about timeline roadmaps and <a href=\"https:\/\/twitter.com\/simplybastow\/status\/1168531672335343616\" target=\"_blank\" rel=\"noreferrer noopener\">why they are setting your team up for failure<\/a>. But the reality is, it\u2019s not the timeline roadmaps that are the root cause of the problems.&nbsp;<\/p>\n\n\n\n<p>It\u2019s the <strong>endless stream of due dates<\/strong> that are created as a result that is the real problem.<\/p>\n\n\n\n<p>And those due dates cause deeper problems than you might think at first.<\/p>\n\n\n\n<p>See, the fundamental problem with a timeline roadmap is that it assigns a due date to everything on the roadmap, just by the nature of it having a date-driven timeline at the top. The very format of the roadmap means that everything underneath it has a due date, whether explicitly promised or implicitly made.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/11\/Screenshot-2021-11-22-at-11.08.15.png\" alt=\"Timeline Roadmap: A roadmap showing time vs dates\" class=\"wp-image-77146\" width=\"495\" height=\"271\" srcset=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/11\/Screenshot-2021-11-22-at-11.08.15.png 956w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/11\/Screenshot-2021-11-22-at-11.08.15-300x164.png 300w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/11\/Screenshot-2021-11-22-at-11.08.15-768x421.png 768w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/figure>\n\n\n\n<p>Every product manager wants a roadmap that\u2019s achievable and realistic. They don\u2019t want to get caught out having to renege on their previously published roadmap plans. That doesn\u2019t look good or feel good.<\/p>\n\n\n\n<p>But a timeline roadmap that implies a promised land of endless delivery dates stretching far into the future spells trouble.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-it-creates-a-vicious-cycle\"><strong>It creates a vicious cycle!<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-15-at-13.58.00-1024x500.png\" alt=\"Vicious cycle that a timeline roadmap creates.  \" class=\"wp-image-77307\" width=\"468\" height=\"228\" srcset=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-15-at-13.58.00-1024x500.png 1024w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-15-at-13.58.00-300x146.png 300w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-15-at-13.58.00-768x375.png 768w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/12\/Screenshot-2021-12-15-at-13.58.00.png 1328w\" sizes=\"auto, (max-width: 468px) 100vw, 468px\" \/><\/figure>\n\n\n\n<p>All of this creates a vicious cycle that can be hard to escape.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Bigger buffers<\/strong><\/h2>\n\n\n\n<p>No one wants to be caught holding the hot potato by missing a deadline. One of the coping mechanisms for giving breathing room around deadlines is to add a little buffer. Finding the right amount of buffer is a fine art, but ask any product person, and you\u2019ll find that buffer tends to disappear pretty quickly. To compensate, bigger and bigger buffers are given, just to be on the safe side.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Slower work<\/strong><\/h2>\n\n\n\n<p>A fact of life is that work expands to fill the time given for that work. This is called <a href=\"https:\/\/en.wikipedia.org\/wiki\/Parkinson%27s_law\" target=\"_blank\" rel=\"noreferrer noopener\">Parkinson\u2019s Law<\/a> and is the reason that you always seem to be running up against due dates, no matter how far out they started. Scope always creeps if you give a bunch of time for a task, and procrastination sets in way too easily for anything that has been given a far-off due date.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Less freedom<\/strong>&nbsp;<\/h2>\n\n\n\n<p>When the product team starts reporting back these longer estimations, it results in longer, and riskier-looking timelines. Execs become even less comfortable giving freedom to build in lean ways, so they react by trying to tie down <em>even tighter<\/em> due dates. This is all so that they regain some sense of control over costs and output of the team.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quality suffers<\/strong><\/h2>\n\n\n\n<p>There\u2019s never room for discovery in this way of working\u2014it\u2019s suffocating! There\u2019s no time for rework or real quality assurance, and so the wrong things are built, problems aren\u2019t solved properly, and overall, the quality of the product suffers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Blame culture<\/strong><\/h2>\n\n\n\n<p>This all leads to blame culture, where no one feels safe being the one to make a misstep at work. No one wants to be the one to point out the problems, lest they have to ask the execs for more freedom in the way they work, more time to work on quality, or frankly, just speaking up to point out that something\u2019s fundamentally wrong with the way things are working. Instead, people just find it easier to resort to simply giving bigger buffers and estimates for their work, in hopes they don\u2019t get it wrong ever again\u2014<em>this<\/em> time, the estimates will be accurate and there will be enough time to build the quality product they hoped for\u2026 <em>this<\/em> time. Until this time fails, and the cycle repeats.&nbsp;<\/p>\n\n\n\n<p>Those bigger buffers are given, and the entire team slows to a crawl over time.<\/p>\n\n\n\n<p><strong>This is why you can have huge and well-resourced teams who can\u2019t seem to deliver anything of value and are being absolutely lapped by much smaller, nimbler competitors.&nbsp;<\/strong><\/p>\n\n\n\n<p>At the end of the day, it\u2019s not the format of the <a href=\"https:\/\/www.prodpad.com\/guides\/product-roadmaps\/\">roadmap<\/a> that gives or sucks the life out of your product. It\u2019s how you manage delivery dates. The added pressure of stacked-up delivery dates results in a vicious cycle that makes it harder and harder to be lean. Conversely, freeing yourself of arbitrary deadlines, and instead focusing on <a href=\"https:\/\/www.prodpad.com\/resources\/talks\/continuous-product-discovery\/\" target=\"_blank\" rel=\"noreferrer noopener\">outcomes<\/a> and <a href=\"https:\/\/www.prodpad.com\/blog\/prioritize-problems-not-product-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">prioritizing solving problems first<\/a>, allows your team to deliver quality products, iterate as the market requires, and do so in a considerably less stressful environment. It\u2019s a win-win-win!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.prodpad.com\/contact-us\/\">Get in touch<\/a>&nbsp;if you\u2019d like more information on how to become leaner or you can take a look at our in-depth guide on how to <a href=\"https:\/\/www.prodpad.com\/resources\/guides\/ditch-the-timeline-roadmap\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ditch Your Timeline Roadmap!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You hear me go on about timeline roadmaps and why they are setting your team up for failure. But the reality is, it\u2019s not the timeline roadmaps that are the&hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"pp_uni_tag":[],"class_list":["post-77306","post","type-post","status-publish","format-standard","hentry","category-roadmaps"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Trapped in the Vicious Cycle of the Timeline Roadmap | ProdPad<\/title>\n<meta name=\"description\" content=\"Managing delivery dates on a timeline roadmap can suck the life out of your product, it&#039;s a vicious cycle that makes it harder to be lean.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodpad.com\/blog\/timeline-roadmap-issues\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trapped in the Vicious Cycle of the Timeline Roadmap | ProdPad\" \/>\n<meta property=\"og:description\" content=\"You hear me go on about timeline roadmaps and why they are setting your team up for failure. But the reality is, it\u2019s not the timeline roadmaps that are\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prodpad.com\/blog\/timeline-roadmap-issues\/\" \/>\n<meta property=\"og:site_name\" content=\"ProdPad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ProdPad\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/bastow\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-15T14:16:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-13T16:26:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/12\/Trapped-in-the-Vicious-Cycle-of-the-Timeline-Roadmap-Blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1990\" \/>\n\t<meta property=\"og:image:height\" content=\"1006\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Janna Bastow\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@simplybastow\" \/>\n<meta name=\"twitter:site\" content=\"@prodpad\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Janna Bastow\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Trapped in the Vicious Cycle of the Timeline Roadmap | ProdPad","description":"Managing delivery dates on a timeline roadmap can suck the life out of your product, it's a vicious cycle that makes it harder to be lean.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.prodpad.com\/blog\/timeline-roadmap-issues\/","og_locale":"en_US","og_type":"article","og_title":"Trapped in the Vicious Cycle of the Timeline Roadmap | ProdPad","og_description":"You hear me go on about timeline roadmaps and why they are setting your team up for failure. 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