{"id":77293,"date":"2021-12-09T16:12:31","date_gmt":"2021-12-09T16:12:31","guid":{"rendered":"https:\/\/www.prodpad.com\/?page_id=77293"},"modified":"2022-12-20T15:44:03","modified_gmt":"2022-12-20T15:44:03","slug":"use-data-to-validate-hypotheses","status":"publish","type":"page","link":"https:\/\/www.prodpad.com\/webinars\/use-data-to-validate-hypotheses\/","title":{"rendered":"How to use data to validate hypotheses &#038; gain influence"},"content":{"rendered":"\n<section class=\"page-section bg-white content-dark is-style-no-padding\" style=\"\"><div class=\"container\">\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"row has-vert-align-center is-style-default\">\n<div class=\"col-6\">\n<h1 class=\"h4 wp-block-heading\" id=\"h-product-management-webinar-data-validation\">Product Management Webinar: Data Validation<\/h1>\n\n\n\n<div class=\"content\">\n<h2 class=\"h1 has-text-color wp-block-heading\" id=\"h-how-to-use-data-to-validate-hypotheses-and-gain-influence\" style=\"color:#183b5c\">How to use data to validate hypotheses and gain influence<\/h2>\n\n\n\n<p class=\"has-text-color\" style=\"color:#183b5c\">An essential aspect of product management is validating your hypotheses, so you can build the best version of your product. But how can you incorporate the use of data to ensure that your discovery process is well informed?&nbsp;<br><br>Watch our webinar with Yana Yushkina, Product Manager at Google Search and host Janna Bastow, CEO of ProdPad and inventor of the <a href=\"https:\/\/www.prodpad.com\/features\/roadmaps\/\" target=\"_blank\" rel=\"noreferrer noopener\">Now\/Next\/Later roadmap<\/a> to find out.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-6 is-style-emphasis\"><div class=\"col__style\"><figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio lyte-align aligncenter\"><div class=\"lyte-wrapper\" style=\"width:1280px;max-width:100%;margin:5px auto;\"><div class=\"lyMe hidef\" id=\"WYL_PowO79sln7Q\"><div id=\"lyte_PowO79sln7Q\" data-src=\"https:\/\/www.prodpad.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=%2F%2Fi.ytimg.com%2Fvi%2FPowO79sln7Q%2Fmaxresdefault.jpg\" class=\"pL\"><div class=\"tC\"><div class=\"tT\"><\/div><\/div><div class=\"play\"><\/div><div class=\"ctrl\"><div class=\"Lctrl\"><\/div><div class=\"Rctrl\"><\/div><\/div><\/div><noscript><a href=\"https:\/\/youtu.be\/PowO79sln7Q\" rel=\"nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.prodpad.com\/wp-content\/plugins\/wp-youtube-lyte\/lyteCache.php?origThumbUrl=https%3A%2F%2Fi.ytimg.com%2Fvi%2FPowO79sln7Q%2F0.jpg\" alt=\"YouTube video thumbnail\" width=\"1280\" height=\"700\" \/><br \/>Watch this video on YouTube<\/a><\/noscript><\/div><\/div><div class=\"lL\" style=\"max-width:100%;width:1280px;margin:5px auto;\"><\/div><figcaption><\/figcaption><\/figure><\/div><\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"page-section content-dark is-style-no-padding\" style=\"\"><div class=\"container\">\n<div class=\"row has-vert-align-center is-style-default\">\n<div class=\"col-6 is-style-emphasis\"><div class=\"col__style\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"705\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/09\/Screenshot-2021-09-07-at-17.14.22-1024x705.png\" alt=\"\" class=\"wp-image-76732\" srcset=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/09\/Screenshot-2021-09-07-at-17.14.22-1024x705.png 1024w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/09\/Screenshot-2021-09-07-at-17.14.22-300x207.png 300w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/09\/Screenshot-2021-09-07-at-17.14.22-768x529.png 768w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/09\/Screenshot-2021-09-07-at-17.14.22.png 1368w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"col-6\">\n<div class=\"content\">\n<p><\/p>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" id=\"h-about-yana-yushkina\" style=\"color:#183b5c\">About Yana Yushkina<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/yanayushkina\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yana Yushkina<\/a> is the product manager for Search and Suggestions on the Chrome at Google. She focuses on helping users find information and complete tasks on the internet.<\/p>\n\n\n\n<p>Yana has been a product manager for 3 years, all of them on Chrome but focusing on a variety of features. This includes language and translation, personalization and customization.<\/p>\n\n\n\n<p>In college she studied Economics and French, and then did a stint in economic consulting and data analytics. Then she made the transition into product management.<\/p>\n\n\n\n<p>&#8220;Product management is the perfect role as far as I\u2019m concerned \u2013 challenging, impactful, and with a lot of variety.&#8221; &#8211; <em>Yana Yushkina<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"row has-vert-align-center is-style-half-gutter\">\n<div class=\"col-6 is-style-default\">\n<div class=\"content is-style-wide\">\n<h2 class=\"has-text-color wp-block-heading\" id=\"h-key-takeaways\" style=\"color:#183b5c\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why data isn&#8217;t a substitute for qualitative user research, user empathy, and product intuition<\/li>\n\n\n\n<li>How data can be used as a tool for validating hypotheses<\/li>\n\n\n\n<li>Why data is helps to influence teams and reach a consensus<\/li>\n\n\n\n<li>How to incorporate data to ensure your discovery process is well informed.&nbsp;<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-6 mob-order-1 is-style-emphasis\"><div class=\"col__style\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"547\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/09\/Screenshot-2021-09-07-at-17.09.26-1024x547.png\" alt=\"Selection of metrics from Yana Yushkina's presentation\" class=\"wp-image-76729\" srcset=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/09\/Screenshot-2021-09-07-at-17.09.26-1024x547.png 1024w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/09\/Screenshot-2021-09-07-at-17.09.26-300x160.png 300w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/09\/Screenshot-2021-09-07-at-17.09.26-768x410.png 768w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/09\/Screenshot-2021-09-07-at-17.09.26.png 1512w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"> <\/h2>\n<\/div><\/section>\n\n\n\n<section class=\"page-section content-dark\" style=\"\"><div class=\"container\">\n<div class=\"row\">\n<div class=\"col\">\n<h2 class=\"wp-block-heading\" id=\"h-watch-more-of-our-product-expert-webinars\">Watch more of our Product Expert webinars<\/h2>\n\n\n\n<ul class=\"link-list\">\n<li><article class=\"link-list__item\"><div class=\"link-list_image\"><img decoding=\"async\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/04\/Simon-Cast-1-1.png\" alt=\"How to Build and Manage AI Products and Features\" loading=\"lazy\" width=\"80px\" height=\"80px\"\/><\/div><div class=\"link-list__content\"><h3><a href=\"https:\/\/www.prodpad.com\/webinars\/building-and-managing-ai-products\/\" data-tracking-key=\"webinar-42529\" target=\"_blank\">How to Build and Manage AI Products and Features<\/a><\/h3><time>April 29 2025<\/time><p>Watch ProdPad Co-Founder and CTO, Simon Cast, for a deep dive into the practicalities of building AI products and features, whether you\u2019re enhancing an existing product or launching something entirely new.<\/p><\/div><div class=\"link-list__action\"><a href=\"https:\/\/www.prodpad.com\/webinars\/building-and-managing-ai-products\/\" class=\"btn btn--arrow\" data-tracking-key=\"webinar-42529\" target=\"_blank\">Watch Now<\/a><\/div><\/article><\/li>\n\n\n\n<li><article class=\"link-list__item\"><div class=\"link-list_image\"><img decoding=\"async\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2024\/03\/Matt-LeMay-Small.png\" alt=\"Because you\u2019re worth it: How to show the ROI of your product work with Matt LeMay  \" loading=\"lazy\" width=\"80px\" height=\"80px\"\/><\/div><div class=\"link-list__content\"><h3><a href=\"https:\/\/www.prodpad.com\/webinars\/how-to-calculate-the-roi-of-product-management\/\" data-tracking-key=\"webinar-5251\" target=\"_blank\">Because you\u2019re worth it: How to show the ROI of your product work with Matt LeMay  <\/a><\/h3><time>May 1 2024<\/time><p>Watch Matt LeMay, Product leader, Consultant, and Author of Product Management in Practice, and host, Janna Bastow, CEO of ProdPad as they get down to basics, to prove you and your team\u2019s worth and show you how to demonstrate the ROI of your product work.<\/p><\/div><div class=\"link-list__action\"><a href=\"https:\/\/www.prodpad.com\/webinars\/how-to-calculate-the-roi-of-product-management\/\" class=\"btn btn--arrow\" data-tracking-key=\"webinar-5251\" target=\"_blank\">Watch Now<\/a><\/div><\/article><\/li>\n\n\n\n<li><article class=\"link-list__item\"><div class=\"link-list_image\"><img decoding=\"async\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/03\/Small-Radhika-Dutt.png\" alt=\"How Radical Product Thinking Can Transform the Way You Build Products \" loading=\"lazy\" width=\"80px\" height=\"80px\"\/><\/div><div class=\"link-list__content\"><h3><a href=\"https:\/\/www.prodpad.com\/webinars\/radical-product-thinking\/\" data-tracking-key=\"webinar-042516\" target=\"_blank\">How Radical Product Thinking Can Transform the Way You Build Products <\/a><\/h3><time>April 16 2025<\/time><p>Watch Radhika Dutt, Founder of Radical Product Thinking, and host, Janna Bastow, CEO of ProdPad as they share how to break free from iteration cycles and focus on vision-driven product development.<\/p><\/div><div class=\"link-list__action\"><a href=\"https:\/\/www.prodpad.com\/webinars\/radical-product-thinking\/\" class=\"btn btn--arrow\" data-tracking-key=\"webinar-042516\" target=\"_blank\">Watch Now<\/a><\/div><\/article><\/li>\n\n\n\n<li><article class=\"link-list__item\"><div class=\"link-list_image\"><img decoding=\"async\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/03\/Julie-Hammers.jpeg\" alt=\"How to Run a Product Launch: A GTM Guide for Product Managers \" loading=\"lazy\" width=\"80px\" height=\"80px\"\/><\/div><div class=\"link-list__content\"><h3><a href=\"https:\/\/www.prodpad.com\/webinars\/gtm-guide-for-product-managers\/\" data-tracking-key=\"webinar-3252\" target=\"_blank\">How to Run a Product Launch: A GTM Guide for Product Managers <\/a><\/h3><time>March 27 2025<\/time><p>Watch Julie Hammers, Head of Product at ProdPad, and Megan Saker, Chief Marketing Officer, as they break down exactly how to lead the GTM process with confidence and run a successful launch.<\/p><\/div><div class=\"link-list__action\"><a href=\"https:\/\/www.prodpad.com\/webinars\/gtm-guide-for-product-managers\/\" class=\"btn btn--arrow\" data-tracking-key=\"webinar-3252\" target=\"_blank\">Watch Now<\/a><\/div><\/article><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"page-section content-dark\" style=\"\"><div class=\"container\">\n<div class=\"row\">\n<div class=\"col\">\n<h2 class=\"wp-block-heading\" id=\"h-you-ll-also-enjoy-reading-these-articles\">You&#8217;ll also enjoy reading these articles<\/h2>\n\n\n<div 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src=\"https:\/\/www.prodpad.com\/wp-content\/themes\/pp_2020\/assets\/img\/icons\/blog-categories\/product-leadership-icon.svg\"\n                            width=\"24px\" height=\"100%\" alt=\"Product Leadership\" \/>\n                        <span\n                            class=\"category-tag category-tag--product-leadership\">Product Leadership <\/span>\n                    <\/a>\n                <\/div>\n            <\/div><!-- \/panel__header -->\n                        <a class=\"panel-link-dark\" href=\"https:\/\/www.prodpad.com\/blog\/backlog-hierarchy-problem\/\">\n                <div class=\"panel__text\">\n                    <h2>Your Backlog Has a Hierarchy Problem<\/h2>\n                                    <\/div>\n                <div class=\"panel__meta\">\n                    <img decoding=\"async\" class=\"avatar avatar--small\"\n                        alt=\"Janna Bastow\"\n                        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-->\n<\/article><\/div><\/div><\/div>\n<\/div>\n<\/div><\/section>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":28,"featured_media":0,"parent":79253,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"single-webinar-page.php","meta":{"_acf_changed":false,"footnotes":""},"pp_uni_tag":[],"class_list":["post-77293","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to use data to validate hypotheses &amp; gain influence<\/title>\n<meta name=\"description\" content=\"Validating hypotheses is essential to building the best product. 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