{"id":77285,"date":"2021-12-09T13:10:20","date_gmt":"2021-12-09T13:10:20","guid":{"rendered":"https:\/\/www.prodpad.com\/?page_id=77285"},"modified":"2024-07-30T09:21:10","modified_gmt":"2024-07-30T08:21:10","slug":"killer-product-strategy","status":"publish","type":"page","link":"https:\/\/www.prodpad.com\/webinars\/killer-product-strategy\/","title":{"rendered":"Create Your Killer Product Strategy"},"content":{"rendered":"\n<section class=\"page-section bg-white content-dark is-style-no-padding\" style=\"\"><div class=\"container\">\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"row has-vert-align-center is-style-default\">\n<div class=\"col-6\">\n<h1 class=\"wp-block-heading h4\" id=\"h-on-demand-product-strategy-webinar\">[On Demand] Product Strategy Webinar<\/h1>\n\n\n\n<div class=\"content\">\n<h2 class=\"wp-block-heading h1 has-text-color\" id=\"h-create-your-killer-product-strategy\" style=\"color:#183b5c\">Create your killer product strategy<\/h2>\n\n\n\n<p class=\"has-text-color\" style=\"color:#183b5c\">What\u2019s in a killer product strategy that sets it apart? <br><br>Join Ken Sandy and Janna Bastow as they share how to craft a product strategy that aligns your stakeholders and motivates your team. We also share the key frameworks you need to define and articulate your strategy. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-6 is-style-emphasis\"><div class=\"col__style\">\n  <div class=\"pp-hubspot-form\" id=\"pp-hbsp-form-c8d42133-0b1a-4601-8265-4e0fe0e9f619\">\n\t<script>\n\twindow.addEventListener(\"DOMContentLoaded\", function(){\n\t\thbspt.forms.create({\n      portalId: \"6306234\",\n      formId: \"c8d42133-0b1a-4601-8265-4e0fe0e9f619\",\n      target:\"#pp-hbsp-form-c8d42133-0b1a-4601-8265-4e0fe0e9f619\",\n      submitButtonClass: \"btn btn--primary\",\n      cssClass: \"\"\n    });\n\t});\n\t<\/script><\/div>\n  <\/div><\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"page-section content-dark is-style-no-padding\" style=\"\"><div class=\"container\">\n<div class=\"row has-vert-align-center is-style-default\">\n<div class=\"col-6 is-style-emphasis\"><div class=\"col__style\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"994\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/06\/Ken-Sandy-Headshot-1024x994.png\" alt=\"\" class=\"wp-image-48421\" srcset=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/06\/Ken-Sandy-Headshot-1024x994.png 1024w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/06\/Ken-Sandy-Headshot-300x291.png 300w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/06\/Ken-Sandy-Headshot-768x745.png 768w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/06\/Ken-Sandy-Headshot-48x48.png 48w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/06\/Ken-Sandy-Headshot.png 1358w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"col-6\">\n<div class=\"content\">\n<h2 class=\"wp-block-heading has-text-color\" id=\"h-about-ken-sandy\" style=\"color:#183b5c\">About Ken Sandy<\/h2>\n\n\n\n<p class=\"has-text-color\" style=\"color:#183b5c\">Ken\u2019s a senior technology Product Management exec from the SF Bay Area including online education companies, MasterClass and lynda.com (Linkedin Learning). <\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#183b5c\">He pioneered the first Product Management course offered in the Engineering school at UC Berkeley, which has over 400 PM alumni practicing in industry, and recently released \u201c<a href=\"https:\/\/influentialpm.com\/book\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Influential Product Manager \u2013 How to Lead and Launch Successful Technology Products<\/a>\u201d a guide to navigating the challenging collaborative aspects of the product manager\u2019s role.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"row has-vert-align-center is-style-half-gutter\">\n<div class=\"col-6 is-style-default\">\n<div class=\"content is-style-wide\">\n<h2 class=\"wp-block-heading has-text-color\" id=\"h-key-take-aways\" style=\"color:#183b5c\">Key take aways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Developing your product strategy doesn\u2019t need to be time-consuming, complicated, or bogged down by organizational obstacles \u2013 here\u2019s why.&nbsp;<\/li>\n\n\n\n<li>How to use three powerful frameworks\u2014Strategic Pillars, the Kano method, and the KL-method\u2014to define and articulate your strategy.&nbsp;<\/li>\n\n\n\n<li>Defining key themes and desired outcomes in a structured approach, which will empower you to prioritize the most important work for your team.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"col-6 mob-order-1 is-style-default\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"871\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/06\/Screenshot-2021-06-27-at-14.10.58-1024x871.png\" alt=\"\" class=\"wp-image-48423\" srcset=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/06\/Screenshot-2021-06-27-at-14.10.58-1024x871.png 1024w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/06\/Screenshot-2021-06-27-at-14.10.58-300x255.png 300w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/06\/Screenshot-2021-06-27-at-14.10.58-768x653.png 768w, https:\/\/www.prodpad.com\/wp-content\/uploads\/2021\/06\/Screenshot-2021-06-27-at-14.10.58.png 1070w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"page-section content-dark\" style=\"\"><div class=\"container\">\n<div class=\"row\">\n<div class=\"col\">\n<h2 class=\"wp-block-heading\" id=\"h-watch-more-of-our-product-expert-webinars\">Watch more of our Product Expert webinars<\/h2>\n\n\n\n<ul class=\"link-list\">\n<li><article class=\"link-list__item\"><div class=\"link-list_image\"><img decoding=\"async\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/04\/Simon-Cast-1-1.png\" alt=\"How to Build and Manage AI Products and Features\" loading=\"lazy\" width=\"80px\" height=\"80px\"\/><\/div><div class=\"link-list__content\"><h3><a href=\"https:\/\/www.prodpad.com\/webinars\/building-and-managing-ai-products\/\" data-tracking-key=\"webinar-42529\" target=\"_blank\">How to Build and Manage AI Products and Features<\/a><\/h3><time>April 29 2025<\/time><p>Watch ProdPad Co-Founder and CTO, Simon Cast, for a deep dive into the practicalities of building AI products and features, whether you\u2019re enhancing an existing product or launching something entirely new.<\/p><\/div><div class=\"link-list__action\"><a href=\"https:\/\/www.prodpad.com\/webinars\/building-and-managing-ai-products\/\" class=\"btn btn--arrow\" data-tracking-key=\"webinar-42529\" target=\"_blank\">Watch Now<\/a><\/div><\/article><\/li>\n\n\n\n<li><article class=\"link-list__item\"><div class=\"link-list_image\"><img decoding=\"async\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2024\/03\/Matt-LeMay-Small.png\" alt=\"Because you\u2019re worth it: How to show the ROI of your product work with Matt LeMay  \" loading=\"lazy\" width=\"80px\" height=\"80px\"\/><\/div><div class=\"link-list__content\"><h3><a href=\"https:\/\/www.prodpad.com\/webinars\/how-to-calculate-the-roi-of-product-management\/\" data-tracking-key=\"webinar-5251\" target=\"_blank\">Because you\u2019re worth it: How to show the ROI of your product work with Matt LeMay  <\/a><\/h3><time>May 1 2024<\/time><p>Watch Matt LeMay, Product leader, Consultant, and Author of Product Management in Practice, and host, Janna Bastow, CEO of ProdPad as they get down to basics, to prove you and your team\u2019s worth and show you how to demonstrate the ROI of your product work.<\/p><\/div><div class=\"link-list__action\"><a href=\"https:\/\/www.prodpad.com\/webinars\/how-to-calculate-the-roi-of-product-management\/\" class=\"btn btn--arrow\" data-tracking-key=\"webinar-5251\" target=\"_blank\">Watch Now<\/a><\/div><\/article><\/li>\n\n\n\n<li><article class=\"link-list__item\"><div class=\"link-list_image\"><img decoding=\"async\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/03\/Small-Radhika-Dutt.png\" alt=\"How Radical Product Thinking Can Transform the Way You Build Products \" loading=\"lazy\" width=\"80px\" height=\"80px\"\/><\/div><div class=\"link-list__content\"><h3><a href=\"https:\/\/www.prodpad.com\/webinars\/radical-product-thinking\/\" data-tracking-key=\"webinar-042516\" target=\"_blank\">How Radical Product Thinking Can Transform the Way You Build Products <\/a><\/h3><time>April 16 2025<\/time><p>Watch Radhika Dutt, Founder of Radical Product Thinking, and host, Janna Bastow, CEO of ProdPad as they share how to break free from iteration cycles and focus on vision-driven product development.<\/p><\/div><div class=\"link-list__action\"><a href=\"https:\/\/www.prodpad.com\/webinars\/radical-product-thinking\/\" class=\"btn btn--arrow\" data-tracking-key=\"webinar-042516\" target=\"_blank\">Watch Now<\/a><\/div><\/article><\/li>\n\n\n\n<li><article class=\"link-list__item\"><div class=\"link-list_image\"><img decoding=\"async\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2025\/03\/Julie-Hammers.jpeg\" alt=\"How to Run a Product Launch: A GTM Guide for Product Managers \" loading=\"lazy\" width=\"80px\" height=\"80px\"\/><\/div><div class=\"link-list__content\"><h3><a href=\"https:\/\/www.prodpad.com\/webinars\/gtm-guide-for-product-managers\/\" data-tracking-key=\"webinar-3252\" target=\"_blank\">How to Run a Product Launch: A GTM Guide for Product Managers <\/a><\/h3><time>March 27 2025<\/time><p>Watch Julie Hammers, Head of Product at ProdPad, and Megan Saker, Chief Marketing Officer, as they break down exactly how to lead the GTM process with confidence and run a successful launch.<\/p><\/div><div class=\"link-list__action\"><a href=\"https:\/\/www.prodpad.com\/webinars\/gtm-guide-for-product-managers\/\" class=\"btn btn--arrow\" data-tracking-key=\"webinar-3252\" target=\"_blank\">Watch Now<\/a><\/div><\/article><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"page-section content-dark\" style=\"\"><div class=\"container\">\n<div class=\"row\">\n<div class=\"col\">\n<h2 class=\"wp-block-heading\" id=\"h-you-ll-also-enjoy-reading-these-articles\">You&#8217;ll also enjoy reading these articles<\/h2>\n\n\n<div class=\"row has-text-align-left\"><div class=\"col-md-6 col-lg-4 flex\">\n<article class=\"panel\" id=\"\">\n\n    <div class=\"panel__content\">\n                <div class=\"panel__top\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.prodpad.com\/wp-content\/themes\/pp_2020\/assets\/img\/Blog-image-placeholder.svg\"\n                alt=\"Platform Product 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