{"id":77214,"date":"2021-12-03T11:49:05","date_gmt":"2021-12-03T11:49:05","guid":{"rendered":"https:\/\/www.prodpad.com\/?p=77214"},"modified":"2025-01-13T16:26:04","modified_gmt":"2025-01-13T16:26:04","slug":"product-feedback-process","status":"publish","type":"post","link":"https:\/\/www.prodpad.com\/blog\/product-feedback-process\/","title":{"rendered":"How Do You Introduce a Product Feedback Process?"},"content":{"rendered":"\n

In my last blog (Customer Feedback: The Secret Sauce in your product process<\/a>), I showed you how to use customer feedback<\/a> to mitigate product management pain points. But how do you introduce a product feedback process in the first place? Below are a few straightforward pointers on how you can get a feedback loop going and ensure that you continue to iterate and produce the best possible solutions for your customers.<\/p>\n\n\n

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1. Assign responsibilities<\/h2>\n\n\n\n

Like any process improvement project, assigning roles and responsibilities is vital. Someone needs to own the development of the product feedback process itself – the initial process definition, plus ongoing process improvement. On a day-to-day basis, someone needs to be responsible for reviewing and triaging the feedback that comes in. <\/p>\n\n\n\n

In my experience, it\u2019s common practice to put effort into collecting customer feedback<\/a> without assigning someone to review what\u2019s been collected. Feedback needs to be reviewed, organized and turned into something actionable. This is a great job for an aspiring PM, or an engaged customer success person, as it\u2019s a good way to see exactly what people are saying about your product and to learn about user problems. But reviewing feedback can be time-consuming work, unless there are ways you can automate or streamline the process. A good product management tool can help here.<\/p>\n\n\n\n

2. Go to your users and ask for feedback<\/h2>\n\n\n\n

Instead of expecting users to come to you with their feedback, find ways to go to them, either on a 1:1 basis or by adding feedback channels where they already spend time. These might include:<\/p>\n\n\n\n

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