{"id":2934,"date":"2014-08-01T15:15:00","date_gmt":"2014-08-01T14:15:00","guid":{"rendered":"http:\/\/www.prodpad.com?p=2934&#038;preview_id=2934"},"modified":"2022-12-07T15:58:41","modified_gmt":"2022-12-07T15:58:41","slug":"user-experience-isnt-just-for-ux-designers","status":"publish","type":"post","link":"https:\/\/www.prodpad.com\/blog\/user-experience-isnt-just-for-ux-designers\/","title":{"rendered":"User Experience isn\u2019t just for UX Designers"},"content":{"rendered":"\n<p>We\u2019ve firmly left the era where UX can be underwritten as a meetup buzzword or a mumbo jumbo design specialism. UX \u2013 or great user experience \u2013 should be a guiding force of product managers no matter what the industry. In fact, the role of the product manager is arguably to be the master thinker and architect of the big picture user experience. Most important to remember is that UX is not the finishing touch for product choices, but a mode of thinking that informs user-focused decisions and business longevity every day.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-ux-principles-for-better-product-development\">3 UX principles for better product development<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-start-by-eliminating-the-negative-experiences\">1. Start by eliminating the negative experiences<\/h3>\n\n\n\n<p>No matter what your starting data source \u2013 from usability testing to customer support feedback \u2013 identifying and removing your customers\u2019 stumbling blocks is the first step towards offering them a better user experience. Removing friction to a seamless experience is an essential prerequisite before you can really start to create additional value. Product people have much to learn from the classic psychology principle of negative enforcement: removing&nbsp;adverse stimuli can reinforce behavior for your users to return again and again. And those adverse stimuli should be sought out at every step of the customer journey. Removing friction goes further than high-level problem-solving, and deeply understands user behavior to&nbsp;make sure that a good idea to solve a problem isn\u2019t thwarted by sloppy execution.<\/p>\n\n\n<p>[bctt tweet= &#8220;Removing friction is an essential prerequisite before you can start to create additional value.&#8221;]<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-stay-focused-on-long-term-user-goals\">2. Stay focused on long-term user goals<\/h3>\n\n\n\n<p>To remain experience-focused, product managers must continually seek to balance user and business needs. We could easily argue that this question of balance is misleading as ultimately, these are one and&nbsp;the same thing. Continually meeting their needs puts you in the strongest position to retain your users\u2019 custom. But every product manager knows that day-to-day decisions aren&#8217;t immediately that simple. When faced with&nbsp;short-term commercial concerns, technical objectives and even pure asthetics, it\u2019s easy to lose sight of your raison d\u2019\u00eatre \u2013 long-term business success. <a href=\"http:\/\/www.uxbooth.com\/articles\/has-the-recession-taken-your-experience-to-the-dark-side\/\">Paul Brooks<\/a> has neatly adapted the Steve Covey time management quadrant for this balance, where intelligent design is the sweet spot for meeting long-term goals.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"265\" src=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2014\/08\/Untitled1-300x265.png\" alt=\"User needs vs Business needs\" class=\"wp-image-5365\"\/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-be-one-step-ahead-with-proactive-experiences\">3. Be one step ahead with proactive experiences<\/h3>\n\n\n\n<p>Living and breathing your users\u2019 needs means that you can delight customers with proactive user experience design. Going a step further than removing friction, you can actually anticipate where your customers will encounter problems before they come to you with them. Ensure that the products you build guide your users rather than provide them with information to figure it out themselves. And to really meet their long-term goals, dedicate time to imagine features that go beyond the expected. A completely comprehensive approach to user experience considers every possible angle and aims to never leave customers waiting for more.<br><br>[Tweet &#8220;User Experience isn&#8217;t just for UX Designers&#8221;]<br><br><strong>Limited time bonus!<\/strong> Join us for the <a href=\"https:\/\/www.mindtheproduct.com\/product-management-training\/public-workshops\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lean UX workshop<\/a> on Thursday, September 11th in London. <a href=\"https:\/\/mtpworkshops2014.eventbrite.co.uk\/?discount=prodpadrocks\" target=\"_blank\" rel=\"noopener noreferrer\">Claim your 15% discount here<\/a> (good for two workshops).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve firmly left the era where UX can be underwritten as a meetup buzzword or a mumbo jumbo design specialism. UX \u2013 or great user experience \u2013 should be a&hellip;<\/p>\n","protected":false},"author":4,"featured_media":2911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5032],"tags":[47,157,163,248,256],"pp_uni_tag":[],"class_list":["post-2934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-ux","tag-creative-product-management","tag-product-design","tag-product-management","tag-user-experience","tag-ux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>User Experience Isn\u2019t Just for UX Designers | ProdPad<\/title>\n<meta name=\"description\" content=\"A completely comprehensive approach to user experience considers every possible angle and aims to never leave customers waiting for more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prodpad.com\/blog\/user-experience-isnt-just-for-ux-designers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User Experience isn\u2019t just for UX Designers | ProdPad\" \/>\n<meta property=\"og:description\" content=\"We\u2019ve firmly left the era where UX can be underwritten as a meetup buzzword or a mumbo jumbo design specialism. UX \u2013 or great user experience \u2013 should be\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.prodpad.com\/blog\/user-experience-isnt-just-for-ux-designers\/\" \/>\n<meta property=\"og:site_name\" content=\"ProdPad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ProdPad\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/bastow\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-01T14:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-07T15:58:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.prodpad.com\/wp-content\/uploads\/2014\/07\/blog-image-850.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"850\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Janna Bastow\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@simplybastow\" \/>\n<meta name=\"twitter:site\" content=\"@prodpad\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Janna Bastow\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"User Experience Isn\u2019t Just for UX Designers | ProdPad","description":"A completely comprehensive approach to user experience considers every possible angle and aims to never leave customers waiting for more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.prodpad.com\/blog\/user-experience-isnt-just-for-ux-designers\/","og_locale":"en_US","og_type":"article","og_title":"User Experience isn\u2019t just for UX Designers | ProdPad","og_description":"We\u2019ve firmly left the era where UX can be underwritten as a meetup buzzword or a mumbo jumbo design specialism. 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