Comments on: The Psychology Behind Building Products: Psych-Savvy Product Management For Truly Human Technology https://www.prodpad.com/blog/psychology-behind-building-products/ Product Management Software Fri, 16 Jan 2026 14:32:07 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Premal Gandhi https://www.prodpad.com/blog/psychology-behind-building-products/#comment-77 Fri, 17 Oct 2014 14:24:45 +0000 https://www.prodpad.com?p=3111&preview_id=3111#comment-77 Agree with Roger, and one of ways to work-around that is to think in terms of specific personas.

]]> By: Roger L. Cauvin https://www.prodpad.com/blog/psychology-behind-building-products/#comment-76 Thu, 16 Oct 2014 19:34:51 +0000 https://www.prodpad.com?p=3111&preview_id=3111#comment-76 It’s all about the psychology. Marketers, product managers, and user experience designers like to think that, if they have a “user or consumer focus”, that quality product decisions naturally result. The flaw is that you have to understand human behavior beyond your own personal intuitions to make any truly informed decisions.

Just because a marketer herself has experience as a consumer doesn’t mean she is an expert on consumer behavior. (Take the example of naming a product or a company.) Just because a UX designer has herself experienced many different products and interfaces doesn’t mean she is an expert on user behavior. The actual science of how consumers and users respond to messages, imagery, and interfaces frequently contradicts what our intuitions would have us believe.

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